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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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For dealers today, subprime auto financing can certainly feel like an uphill battle. Many dealerships that are successful in special finance today are fighting for the small victories.
Read More →At an elementary level, dealers have Web sites to generate business, but to get the most out of the Web, dealers need much more than an elementary-level Internet strategy—especially if they expect their Web site to drive quality traffic.
Read More →When it comes to what vehicles to present to a special finance customer, Richards takes a somewhat different approach than others in the business. He believes in allowing the customer to look at the vehicle they are interested in, rather than restricting them to only a few options selected for them. He reported having success with this method, ...
Read More →With the increasing popularity of online auctions, finding a convenient transport solution is more important than ever. This has not gone unnoticed at McNutt Auto Transport Service.
Read More →Tom Langas - Our greatest opportunities in stocking clean, reliable used cars are through auctions that cater to new car dealers, lease companies and rental car corporations. I can only speak to inventory sourcing from my own perspective.
Read More →Tom Herald - It didn’t take much talent or effort to sell a vehicle to these credit-challenged consumers ... From my perspective, it was like selling water to a man dying of thirst. The real challenge of the sell was getting ...
Read More →Scott Dreisbach - I have seen many stores try to save (through expenses) themselves into a profit. This is a slippery slope and if expense restructuring isn’t thought through very carefully, many of the wrong things can be put on the chopping block. One of...
Read More →Dealerskins, a leader in automotive dealer web services, has announced that the inventory and Redline performance content on its dealers’ websites are now accessible through mobile devices, such as iPhone, BlackBerry, Palm Treo and many others, making it ..
Read More →Thomas B. Hudson, Esq. - We are urging dealers to move with urgency to get their Red Flags programs in place quickly—long before the end of this 6-month enforcement grace period granted by the FTC. Why? Three reasons, and they may apply to...
Read More →Larry H. Miller, husband, father, grandfather, a well-known entrepreneur, community advocate and humanitarian, died from complications due to type 2 diabetes today, at home, surrounded by his family. He was 64.
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