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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Daymond Decker - Managing marketing costs and maximizing spend have always been a critical part of running a successful dealership, yet in this economy, superior allocation of limited marketing resources can make all the difference ...
Read More →Tom Herald - According to NADA, roughly 60 franchise dealers per month—that’s two per day—are closing their doors or downsizing to used car lots. They are literally being hammered financially by the economy, and many won’t survive. We stand to lose roughly 3,000 franchise and another 5,000 independent dealers by mid-2009. So, what is there to look forward to next year? The answer is ...
Read More →Jim Jackson - All across America, businesses invest time, energy and resources in different leadership programs, and why not? Leadership makes a difference. There are as many different opinions as to what leadership means as there are cars on the road and there are as many different and effective leadership styles as there are ...
Read More →Compli®, the leading provider of on-demand dealership compliance management software for U.S. auto dealers, today announced the release of Version 5.0 of the Compli Dealership Compliance Management System (DCMS).
Read More →Ben Donnarumma - Buy here pay here dealers need the Internet too. If you are a car dealer today and don’t have a presence on the Internet, you might as well be out of business. The Web and your Web site are too important to sales and marketing, and doing business today without being online would be like trying ...
Read More →Kimberly Long - Griffin’s Credit Quick began as just a single desk in the corner of the new-car dealership’s showroom and later moved into the group’s Isuzu store. Eventually, the Isuzu franchise was sold to allow the BHPH business to expand...
Read More →Greg Goebel - You have to continue your brand in the market——continue to remind people that you are able to help them, and most certainly ask for business. You simply must be prudent about what you spend and reasonable about your expectations. Forecast your deliveries and spend appropriately ...
Read More →MarkOne Financial’s Board of Directors has named Joe Giliberto as General Manager of the MarkOne team in Jacksonville, Fl. Bruce Newmark, MarkOne’s Managing Director, recently announced ...
Read More →Automobile Consumer Services, Inc. (ACS), the leader in online auto leasing, announced at the (NIADA) annual convention in Nashville Tennessee, a new service that gives vehicle sellers who list their cars on eBay or other online classified sites the ability ...
Read More →Ryan Linnehan - I realize I may be a little older than the demographic of your typical letter-writer, but you know what they say. “Desperate times call for desperate measures.” Even though the economy has been very naughty this year, I can show you all...
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