auto dealer in black and red logo
MenuMENU
SearchSEARCH

Dealer Ops

Ad Loading...
Articlesby Tom HeraldNovember 22, 2008

Top 10 Sales Killers in Special Finance

Tom Herald - In special finance, the customer's buying power needs to be determined effectively and discretely long before ever presenting a vehicle.

Read More →
NewsNovember 21, 2008

AutoUSA Sets New Edmunds.com Premier Dealer Program Enrollment Benchmark

Fort Lauderdale, FL – AutoUSA, the industry’s leading provider of the highest quality Internet-generated consumer leads to auto dealers nationwide, recently announced that in October, the company enrolled its ...

Read More →
Articlesby Paul RushingNovember 19, 2008

Stop Satisfying Customers

Paul Rushing - Are you placing a lot of emphasis on satisfying customers? Is the only time you hear from your customers when they have a problem after they buy from you? Do you have someone on your staff whose job it is to handle customer complaints and to resolve issues?

Read More →
Ad Loading...
Articlesby Ryan LinnehanNovember 18, 2008

The Greatest Investment in the World

Ryan Linnehan - Most people know the Golden Rule ... But lenders have a different “Golden Rule”: He who has the gold makes the rules! Unfortunately, they are afraid to lend it—even to prime customers!

Read More →
Articlesby Jim JacksonNovember 17, 2008

Learning from Rock Stars

Jim Jackson - Prior to the conference, I had been asked to speak at the conference before a panel representing four of the most well-known professional speaking bureaus. I arrived at the auditorium for my presentation—it was set up just like

Read More →
Articlesby John CarrollNovember 16, 2008

Laughter Can be the Best Medicine for Building Customer Trust

John Carroll - About 15 years ago, said Trenary, who runs three dealerships in the St. Louis area, Ben Turec screened a television spot he put together from several years’ worth of bloopers swept up from his ad agency’s cutting room floor. Blown lines, pratfalls, ornery animals; it all ...

Read More →
Ad Loading...
Articlesby Paul RushingNovember 14, 2008

Marketing Highway - The Toll free Lane: Social Networking

Paul Rushing - Social networking in the automobile industry is starting to take roots and will propel the industry ahead. Social networking is nothing new to anyone who has had an Internet connection for more than 30 days; almost all of our online activities...

Read More →
Articlesby Robert M MooreNovember 12, 2008

Marketing Highway - The Internet Route: Shifting Gears at the Right Time

Robert Moore - ... before jumping on the Internet-charged bandwagon, you should ask yourself, “Do I need more leads, or do I need to do more to improve my performance with the leads I already receive?” ...

Read More →
Articlesby Tom HudsonNovember 12, 2008

Law of Unintended Consequences: What the Future May Bring

Thomas B. Hudson, Esq. - The mortgage mess has spilled over into the car arena. The credit markets appear to be temporarily shell shocked and reluctant to assume any risk. Finance companies that lived on the securitization model can’t...

Read More →
Ad Loading...
NewsNovember 11, 2008

Dealer.com Releases TotalControl DOMINATOR™ to All Auto Dealerships

Dealer.com, the leading provider of online marketing solutions for the automotive industry, announced November 10, 2008, the release of its next-generation search marketing platform, TotalControl DOMINATOR ...

Read More →