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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Ali Amirrezvani - Rich Media can be defined as any marketing solution that uses streaming audio, video and interactive elements to deliver a message that cuts through other marketing messages...
Read More →Ali Amirrezani - Matrix marketing systems are a highly effective way to increase a dealership’s business, but they can be confusing at first...
Read More →Greg Goebel - Depending on the operation’s financial strength they can truly wind up being nothing more than that—all the way to an aneurism ...
Read More →Greg Goebel - Dealers often get blinded by the increase in units, or increase in gross profits. Those increases are only a small part...
Read More →I can scarcely think of a situation where the addition of a CRM tool would not be a welcome and needed addition
Read More →John Carroll - And maintaining that regional reputation for craft and upscale caring has turned out to be the best CRM tool he has...
Read More →John Carroll - The money you make from a customer with bad credit is just as good as the money you earn from good credit buyers...
Read More →Greg Goebel - On July 25, 2005, Centrix Financial’s CEO, Robert E. Sutton issued a letter to all of its dealer partners. ... The letter stated " ... Centrix will be, for a short period of time, capping the amount of loans it places with credit unions.”
Read More →I admit there were times when I did not look forward to the inevitable slow down that often took place right before Christmas.
Read More →Greg Goebel - The bankruptcy reform should benefit special finance sales? In the short term, it certainly stands to reason, yes.
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