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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Greg Goebel - Is it better to have a separate, specialized sub-prime department which handles all SF customers ... Or is it better to have a blended floor where every sales person works with any type of customer ...
Read More →John Carroll - Emmert sees his biggest task as company coach, urging his people on to their best performance...
Read More →John Carroll - My philosophy is, "This is what I can do, this is what you want and this is what we need to put it together...
Read More →Justin Spath - The difference between advertising and recruiting is evidenced every day ... Dealers use every form of advertising – television, radio, billboards, the Internet and even entire sections in their local paper devoted to automotive advertising. All that advertising is the only thing necessary to
Read More →Jeff Smelley - Computer system support is a widely varying service ... is your definition the same as your software/hardware provider(s)?
Read More →Jeff Smelley - Training for your admin staff will pay big rewards. Lack of training, for administrative people, leads to heavy turnover, poor information and divisive relations between departments and poor controls on key dealership functions.
Read More →Jeff Smelley - High speed Internet access has made many things available today that were not previously possible. This ability to connect brings valuable remote services to your desktop, but not all methods are equal.
Read More →Jeff Smelley - Look around, inspect the details and find out if your perception is in fact your reality. If you are uncomfortable doing such a reality check, hire a consultant. An independent party will not overlook items due to assumptions or preconceived notions.
Read More →Jeff Smelley - Web-based services and applications can be a real asset to your dealership. Just be aware of that not all services are equal; nor are all license agreements and that there is no such thing as totally secure.
Read More →Jeff Smelley - Do you have a backup of your Information Technology (IT) system? Oftentimes, this question is asked too late, after a disaster has already occurred.
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