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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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John Carroll - Brian McBride always thought he could figure out a way to make the service department at Bill McBride Chevrolet Subaru in Plattsburgh, N.Y. run better...
Read More →Greg Goebel - With the benchmark front-end gross being $2597, that would mean approximately $260 per SF unit sold...
Read More →Greg Goebel - ...step in the Special Finance sales process is to be able to identify the SF customer at the onset of the sale...
Read More →Greg Goebel - Are you a franchise store or an independent?...In any case, you have to have the lenders...
Read More →Greg Goebel - First, let’s look at sourcing new Special Finance sales people. Where do we look for them?...
Read More →Greg Goebel - I will address the fact that people often bristle when I state that I believe that inventory is more important than personnel...
Read More →Greg Goebel - It is also something that is identified as a component for success in virtually every other department in the dealership...
Read More →Another successful incentive includes a three-day, 300-mile money back guarantee, with no questions asked on returned vehicles.
Read More →John Carroll - Sub prime credit customers wind up in the wrong sales process, being shown vehicles they can’t possibly afford...
Read More →Today, Stepanek carries about 75 to 80 vehicles and sells about 40 cars a month...
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