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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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It’s the same principle behind putting out balloons and antenna flags, popping the hoods and trunks or turning on all the flashers...
Read More →Encourage them to get out of the lounge chair and interact with the facility.
Read More →Eliminate the opportunity to take the “Short Loop” and entice them with sexy car displays by the front door.
Read More →I suggest identifying only those customers who make another purchase while the account is active as “retained” customers...
Read More →Eye-catching, stylized vehicles give dealers a critical edge over the competition that sells only factory-plain vehicles.
Read More →All customers require a slightly different sales approach tailored to their individual personality and needs.
Read More →Larry Nathan - Wouldn't it be great if you could generate traffic like that without calling it quits or hurting your reputation?
Read More →Dave Sipus - Our goal is to achieve 100 percent quality turnover at the point of sale. Before defining a quality T.O. ...
Read More →Gregg Tompkins - How does your warranty labor rate compare to your customer pay retail rate?
Read More →Donn Wray - An "evergreen clause" in a contract is an automatic renewal provision. Many service and vendor contracts include "evergreen clauses." Like an evergreen tree, which can be sticky with sap, such clauses are intended to ...
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