Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Reasons include inadequate explanation of pricing and value proposition, lack of timely follow up, and not using leads’ preferred follow-up communication methods.
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Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
Read More →The new partnership was designed to benefit dealers and car buyers by providing accurate values and promoting a less adversarial transaction.
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AutoGravity’s mobile car shopping and financing platform has grown to included 1,000 rooftops representing more than 1,400 dealerships.
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Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.
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Learn how Mike Esposito changed careers from engineering to auto retail and dealer software.
Read More →Scott McKenzie and Fred Mather have joined the executive team at automotiveMastermind.
Read More →The latest edition of Jumpstart Automotive Media’s annual Insights Book sheds new light on the evolving car-shopping path.
Read More →Clarivoy has launched a survey of auto dealers to support a study on auto retail marketing investments.
Read More →Dealers, agents, product providers, marketers and manufacturers can submit entries by April 28.
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