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Analysis of the past year’s activity shows attacks on stores’ networks have surged dramatically as criminals leverage AI’s tools for volume and seeming legitimacy.
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Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
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Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
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Attendees who register by midnight this Friday, Aug. 5, will enjoy a $100 discount, will be offered accommodations in the event’s exclusive room block, and will be entered into a drawing for one of two $500 gift cards. The three-day event will begin Monday, Aug. 29, at Paris Las Vegas.
Read More →Organizers of the upcoming Industry Summit have announced that Old Republic Insured Automotive Services (ORIAS) will award two $500 American Express gift cards in a random drawing of attendees who register by this Friday, July 29.
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Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
Read More →A new study from J.D. Power shows that online shopping tools on manufacturer websites significantly improves satisfaction for consumers shopping for a vehicle. The three best-performing sites belong to Land Rover, Jaguar, and Mercedes-Benz.
Read More →Jumpstart Automotive Group has signed an exclusive ad sales representation agreement with Autolist.com. Jumpstart CEO Nick Matarazzo said the partnership will allow his company to tap into consumers deep in the automotive purchase funnel.
Read More →Black Book has signed another distribution agreement with a marketing agency. This time, the vehicle valuation firm has teamed with Outkazt Media, which will leverage Black Book’s Bullseye Prospecting solution in dealer marketing campaigns.
Read More →June wholesale used-vehicle prices reached their highest level in four years, rising for the third consecutive month, according to Manheim.
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Dealers honor their favorite vendors, technology providers, trainers, and finance companies in the 12th annual Dealers’ Choice Awards.
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