Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Jumpstart Automotive Group today announced it is changing its name back to Jumpstart Automotive Media. The company also unveiled a new logo company officials said reflects the evolution of the business and the market it serves.
Read More →Scheduled for Aug. 29-30, Compliance Summit is designed to deliver a crash course in federal regulations and enforcement action to help dealers, agents and industry execs build sustainable sales and F&I processes without sacrificing productivity and profitability.
Read More →A new study shows that consumers aren’t just interested in buying cars from their smartphones, they’re interested in completing the F&I process as well. The study was commissioned by Roadster, a company that offers that type of experience.
Read More →Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.
Read More →Dealers using both Auto/Mate’s DMS and Unotifi's mobile-relationship marketing solutions will experience improved data gathering. They will also be able to deliver automatic texts when a customer's vehicle is ready or a parts order has arrived, as well as create personalized information pages for each customer.
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AutoLoop LLC named Doug Van Sach vice president of analytics and data services. He will oversee data services and be responsible for using analytics to improve digital and multi-channel acquisition, retention, and loyalty programs for AutoLoop’s OEM and dealer partners.
Read More →Cox Automotive has named Brian Geitner president of its Media Solutions Group. He replaces Jared Rowe, who is departing the company for a new opportunity outside the automotive industry.
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Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
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Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
Read More →Attendees who register by midnight this Friday, Aug. 5, will enjoy a $100 discount, will be offered accommodations in the event’s exclusive room block, and will be entered into a drawing for one of two $500 gift cards. The three-day event will begin Monday, Aug. 29, at Paris Las Vegas.
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