Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Hearst Magazine today announced the formation of Hearst Autos, which is bringing together the media giant's collection of automotive businesses into one dedicated division. Hearst Autos will be composed of both business-to-business and consumer-facing brands like Car and Driver, Road & Track, Jumpstart Automotive Group and Veretech Holdings Inc.
Read More →Black Book's distribution agreement with HP360 will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.
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Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.
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Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.
Read More →Through the integration, users of GoMoto's Customer Experience platform will be able to offer Kelley Blue Book's appraisal tool as part of the initial customer registration process. Users will also be able to use the appraisal tool to get service customers to trade up and explore their inventory.
Read More →KAR Auction Services announced the formation of a new Data Science Solutions Group, which will apply the latest data science tools to optimize economic outcomes for vehicle remarketing customers.
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The company's new senior vice president will lead the newly formed Cox Automotive sales and F&I solutions team.
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Vaden Automotive Group's Jane Vaden Thacher will be at next month's F&I Think Tank in Tampa, Fla., to explain how the group's sales and F&I process makes $1,400 per copy a reasonable expectation for F&I producers.
Read More →Eight out of 10 shoppers are entering the dealership and leaving satisfied, according to the 2015 Channel Immersion and Perspectives study published by Foresight Research. And the remaining dissatisfied shoppers have suggestions for dealerships as to how to make the experience even better.
Read More →Dealers and dealership personnel are encouraged to vote for their favorite vendors, suppliers, banks and finance companies in 34 categories covering new- and used-car leads, training, marketing, F&I products and more. Voting for the 12th annual Dealers’ Choice Awards is now open and will remain so until midnight on April 15.
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