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NewsJune 15, 2016

Toyota Earns Top Spot in Customer Experience Study

After asking 10,000 U.S. consumers about their dealership experience, the Temkin Group found that the two manufacturers with the highest customer experience ratings were Toyota and Mercedes-Benz, according to Edmunds.com.

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NewsJune 15, 2016

DealerRater Customers 3.5 Times More Likely to Buy a Car, Study Finds

A study conducted by Oracle Data Cloud has found that DealerRater is often the last website a consumer visits before securing a vehicle. Of the visitors who make a purchase, more than half complete the deal within four weeks of visiting the website, according to DealerRater.

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NewsJune 15, 2016

Financial Technology Company Aims at Simplifying Financing Process

AutoGravity, a new financial technology company, has emerged, aiming to simplify the financing process by allowing customers to apply for financing straight from their phone.

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ArticlesJune 9, 2016

3 Pitfalls of Analysis

Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.

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NewsJune 8, 2016

DealerSuccess Launches Geo-Based Marketing Plugin for Dealer Websites

Marketing firm DealerSuccess launched a website conversion tool called ConversionBlaster. It's a plugin for dealer websites designed to target people for specific campaigns based on their geographical location and their proximity to predetermined geofences.

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NewsJune 7, 2016

NADA Announces New Senior Vice President of Dealership Operations

Peter L. Fong has joined the National Automobile Dealers Association as senior vice president of dealership operations. One of his key areas of interest will be to accelerate the process of moving dealerships toward the ‘online to in-store’ car-buying experience for consumers.

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NewsMay 31, 2016

Gauss Digital Marketing to Distribute Black Book's Bullseye Prospecting Solution

Black Book's distribution agreement with Gauss Digital Marketing will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.

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NewsMay 31, 2016

Hearst Autos Names Chief Technology Officer

Hearst Autos has named Ryan Mannion as its chief technology officer. Hearst Magazine announced the formation of Hearst Autos, a collection of its B2B and B2C publications, earlier this month.

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NewsMay 24, 2016

Bryan Honda, Reynolds and Reynolds Unveil First ‘Vision’ Dealership

Dealer software provider Reynolds and Reynolds and Bryan Honda have partnered to convert the Fayetteville, N.C., store into the world’s first “Vision” dealership. The project centers on a new solution that will capture each new customer and track their needs and any actions taken at the dealership.

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NewsMay 23, 2016

ADT Names 2016 Dealers’ Choice Award Winners

The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

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