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Fixed Ops

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Articlesby Don ReedSeptember 30, 2011

Performance Improves When Measured

Fixed operations expert Don Reed discusses the importance of measuring performance and outlines 28 different stats in the service and parts departments that should be measured for individual employees to evaluate performance.

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Articlesby Don ReedAugust 5, 2011

Five Technology Products to Increase Fixed Operations Sales and Profits

Don Reed, fixed operations expert, discusses five technologically advanced products that will increase dealerships’ fixed operations sales and profits if used properly.

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Articlesby Kimberly LongJuly 1, 2011

Building Sales in the Service Department

The service department can become a profit machine with the right tools, processes and training. The use of maintenance menus and inspection checklists is a great place to start to focus on effective upselling.

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Articlesby Kimberly LongJune 20, 2011

Jerry Seiner Chevrolet Boasts Robust Wholesale Parts Business

At Jerry Seiner Chevrolet in Salt Lake City, Utah, the parts department has been cultivated to a level of success not seen by many, thanks in no small part to its wholesale operation. The department sells $1.6 to $1.7 million in parts each month.

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Articlesby Don ReedJune 15, 2011

Optimism Abounds in Fixed Operations

Fixed operations expert, Don Reed, follows up on his previous article with facts and figures about dealers’ compliance with the Five Rules of Engagement for Service Customers. With dealers reporting more service customers coming in, dealers stand to earn a lot more business if they adhere to the rules 100 percent of the time.

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Integrating an Online Service Scheduler

Customers go online for nearly everything, including automotive service. Author Jenny Murphy discusses what dealers should consider when implementing an online service scheduler and looks at how four dealerships have successfully integrated this technology into their fixed operations.

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BMW of Sarasota Incorporates Third-Party Service Loaner Program

BMW of Sarasota Incorporates Third-Party Service Loaner Program

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Articlesby Don ReedApril 11, 2011

Five Rules of Service Customer Engagement

Don Reed - Fixed ops industry expert and trainer Don Reed presents the five rules of engagement service advisors should follow with service customers.

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Articlesby Brad SimmonsApril 4, 2011

Winning Back Consumer Trust in the Service Department

Brad Simmons explains the importance of building trust with service customers and discusses ways service advisors can build trust when presenting upsells to customers.

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Articlesby Hal ScottOctober 19, 2010

Why Customers Put Off Maintenance

Most customers postpone repairs and maintenance work. Industry Expert Hal Scott discusses why customers put off service work and explains how to overcome customer objections to get them in for needed service and maintenance.

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