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Fixed Ops

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Articles•by Don Reed•May 29, 2012

Why Do You Have Inactive Service Customers?

Currently dealers are getting only about 16 percent of the parts and service market. With the average age of a vehicle today at 10.8 years, it is imperative that dealers get those vehicles back into their service departments. Don Reed examines the dilemma of inactive service customers.

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Articles•by Don Reed•March 27, 2012

An Enemy Called Average

For the dealer who wants to thrive and not just survive in this very competitive industry, every department in the dealership must be a profit center. Don Reed discusses the need for dealers to elevate not only their service departments but their entire dealerships beyond average.

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Smooth Fixed Operations at Sanderson Ford

Sanderson Ford currently sells about $2.3 million in parts a month, so having an efficient and smooth-running operation is vital. Of course, a parts operation doesn’t grow to be this size overnight.

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Articles•by Don Reed•February 7, 2012

Increase Fixed Ops Traffic by 20 Percent

By outlining a fixed operations marketing plan with daily, monthly and quarterly plans, industry expert Don Reed explains how dealers can realize a 20-percent increase in fixed operations traffic.

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Articles•by Don Reed•December 16, 2011

Your Service Department is Not a Democracy

As a dealer, you are the ultimate decision maker. You don’t need to take a vote every time you want to make a change in policy, process or personnel. Fixed operations expert Don Reed discusses how making changes might not be popular among employees, but can make the dealership more efficient and profitable.

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Articles•by Joseph Clementi•October 21, 2011

Managing Your Special-Order Parts

Dealership general manager Joseph Clementi explains how to manage and more closely monitor special-order parts as a way to control cash flow.

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Articles•by Don Reed•September 30, 2011

Performance Improves When Measured

Fixed operations expert Don Reed discusses the importance of measuring performance and outlines 28 different stats in the service and parts departments that should be measured for individual employees to evaluate performance.

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Articles•by Don Reed•August 5, 2011

Five Technology Products to Increase Fixed Operations Sales and Profits

Don Reed, fixed operations expert, discusses five technologically advanced products that will increase dealerships’ fixed operations sales and profits if used properly.

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Articles•by Kimberly Long•July 1, 2011

Building Sales in the Service Department

The service department can become a profit machine with the right tools, processes and training. The use of maintenance menus and inspection checklists is a great place to start to focus on effective upselling.

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Articles•by Kimberly Long•June 20, 2011

Jerry Seiner Chevrolet Boasts Robust Wholesale Parts Business

At Jerry Seiner Chevrolet in Salt Lake City, Utah, the parts department has been cultivated to a level of success not seen by many, thanks in no small part to its wholesale operation. The department sells $1.6 to $1.7 million in parts each month.

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