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Fixed Ops

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Articlesby Don ReedAugust 16, 2010

Service Advisor Training

Don Reed - A significant number of dealers these days are becoming more and more aggressive in selling used vehicles. Some have even lost their new car franchises and now rely solely on used vehicle sales, along with parts and service sales to pay the overhead and hopefully provide them with a significant return on investment (ROI).

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Articlesby Jennifer ConnerJuly 20, 2010

Why Outsource Your Parts Inventory?

Jennifer Conner - A dealer’s parts inventory can be valued at hundreds of thousands of dollars to well over $1 million. This large of an asset needs protecting and auditing, ideally by an unbiased third party.

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Articlesby Kimberly LongJune 7, 2010

Service Powerhouse at DeBoer's Auto

Kimberly Long - To the casual observer passing by DeBoer’s Auto in Hamburg, N.J., the dealership might appear to be a small, rather unassuming-looking used car lot. To be sure, DeBoer’s isn’t a gigantic operation – they stock about 20 used vehicles at any given time – but the area in which the store truly excels is its fixed operations.

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Articlesby Don ReedMay 10, 2010

How to Design a Fixed Ops Marketing Plan

Don Reed - A worthy goal for every dealer would be to sell a new or used vehicle today and keep that customer coming back to your dealership for life. You want them coming back for all their service needs, for parts, for body repairs, to buy additional vehicles for their family and of course, to trade in the vehicle you just sold them to buy another. Makes sense, right?

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Articlesby Don ReedOctober 14, 2009

Menus Can Make a Difference

Don Reed - Most dealers today understand the value of an F&I department, and history shows that this department can be a significant profit center when the right processes are implemented, enabling managers to sell additional products and services to every customer who takes delivery of a new or used vehicle.

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Articlesby Jennifer Murphy BloodworthSeptember 10, 2009

All-Pro Team Selling Service Contracts in the Service Drive at Chuck Fairbanks Chevrolet

Jennifer Murphy - Would you like your service department to gross tens of thousands of dollars more each year? The answer seems like a no-brainer, but many dealerships aren’t taking advantage of additional profits that can be had by selling service contracts on the service drive. Chuck Fairbanks Chevrolet’s service department, however, is grossing an extra $7,000 a month by doing just that ...

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Articlesby Don ReedSeptember 4, 2009

Maximum Accountability Creates Maximum Profitability

Don Reed - After spending the last nine years working with hundreds of dealerships all across our country, I have discovered an amazing phenomenon permeating fixed operations. One could compare this phenomenon to cancer. The good news is this cancer is 100 percent curable for every single dealer who really wants to be cancer-free! The cancer is called “Lack of Accountability.” I find maximum accountability for everyone’s performance in the sales department ...

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Articlesby Gary KayAugust 5, 2009

Creating a Service BDC

Gary Kay - There are things you just never forget. It happened in the spring of 1994. Something that unexpectedly shakes your business soul so dramatically that you swear you will never go there again ... we hit a small slump, not a major downturn in service volume, ... Service is a little cyclic, just as sales are, although the swings are usually much less dramatic. I was determined that my service department was not going to dip further even if ...

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Key Auto Mall Sets the Standard with Centralized Dispatch

At Key Auto Mall – one such example – overall business is good, and the 20-bay service department is booming. The auto mall, which spans two city blocks, is located in Moline, Ill., and has three separate sales showrooms encompassing Buick, Pontiac, GMC, Dodge and Mazda. However, all service is completed in a centralized ...

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Articlesby Harlene DoaneJuly 1, 2009

The Value of Service Data

Harlene Doane - Often, it’s the service department that keeps the dealership doors open during down sales cycles, but this is only achieved when the dealership drives ...

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