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Opinion

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ArticlesFebruary 25, 2019

You Have 8 Seconds to Impress Me

Dwindling consumer attention spans have compelled many retailers to make their marketing messages faster and louder. Smart dealers use their first eight seconds to make a lasting impression.

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ArticlesFebruary 20, 2019

Stop Onboarding Technology Into the Obsolete

Systems expert makes the case for adopting electronic menu, rating, and contracting capabilities to make life easier for front-end staff, eliminate pointless inefficiencies, and reduce unforced errors.

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ArticlesFebruary 13, 2019

Break Down the Old Dealership Mentality

F&I pro urges dealers to let your competitors beat up, wear down, and abandon customers while you deliver a buying experience that drives loyalty with a focus on communication, accountability, and teamwork.

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ArticlesFebruary 4, 2019

Deregulation and the Dealer

Get up to speed with a five-minute review of the Trump administration’s efforts to make life easier for auto dealers and other business owners.

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ArticlesJanuary 18, 2019

The Antidote to a Down Market May Surprise You

Dealers who invest in AI- and ML-powered digital marketing solutions today will reap the rewards of active-shopper targeting and engagement when the market constricts.

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Articlesby Tom HudsonJanuary 14, 2019

Just How Good Are Those Predictions Anyway?

Hudson scores four sets of predictions made by carlaw practitioners at the end of 2017 — including his own.

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ArticlesJanuary 12, 2019

3 Reasons to Believe in Leasing in 2019

Attractive price points, sustained value of off-lease units, and rising interest rates point toward leasing remaining a viable financing option for dealers and customers this year.

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ArticlesJanuary 11, 2019

Opinion: States Lead the Way in Privacy Law

Until a national privacy bill is adopted, auto dealers face a patchwork of standards written in places like California, Colorado, and Vermont — not to mention the European Union.

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ArticlesJanuary 8, 2019

Will the Real Disruptors Please Stand Up?

Headline-grabbing technology is distracting dealers from the trends that are having a real and immediate impact on the productivity of your sales, F&I, and service departments.

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ArticlesDecember 19, 2018

Opinion: Mercedes-Benz Does Facilities Right

In an industry fraught with dealer-factory tension, Mercedes-Benz launched its Autohaus II initiative in cooperation with and in support of its franchisees.

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