Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.
Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).
The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers.
Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.
The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.