March 2015

Cover Story

The Social Media Superman

Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

Article

Taking the Lead

Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.

Article

A Fish in Water

Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).

Article

Better Than Repossession

The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of...

The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers.

Article

A Fool’s Errand

You must have the team ready to do the job and know what success looks like and how they will be...

The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.

Article

The Future Is Now

For third-party lead providers, it's clear that providing dealerships with the highest quality...

Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

Article

The New Old Guard

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and...

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.