Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.
Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.
Ed Price stands at the threshold of retirement after more than 25 years at West Virginia’s Stephens Auto Center.
If your team’s phone skills have faded in the Digital Age, you may be losing opportunities. Map out the road to the appointment and make sure no sales call goes unanswered.
If you give your used units the attention they deserve, they will reward you with increased profits.
The CFPB has found an unexpected foe in Eric Schneiderman, an activist attorney general who believes arbitration is ‘efficient and effective.’
GM says dealers who fail to reward open communication will find that minor issues can develop into major problems.
Tampa will host Dealer Summit, an event tailored to the needs of dealers and dealership management.