April 2016

Cover Story

Your Ecommerce Director: In-House vs. Outsource

Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.

Article

5 Dos and Don’ts of Local Search

Where is that dealership? In-market car buyers rely on local search to quickly and easily find...

Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.

Article

The Price Is Right

Photo: John Holstein

Ed Price stands at the threshold of retirement after more than 25 years at West Virginia’s Stephens Auto Center.

Article

Are You Ready When the Phone Rings?

Are You Ready When the Phone Rings?

If your team’s phone skills have faded in the Digital Age, you may be losing opportunities. Map out the road to the appointment and make sure no sales call goes unanswered.

Article

Strange Adversaries

Strange Adversaries

The CFPB has found an unexpected foe in Eric Schneiderman, an activist attorney general who believes arbitration is ‘efficient and effective.’