Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.
Improper and hostile workplace behavior takes many forms, and ignorance is no excuse.
The CFPB’s inability to master the basic vocabulary of automotive finance does a disservice to the consumers whose interests it is charged with protecting.
Your pre-owned inventory could be your most undervalued tool. GSM offers six keys to maximizing the market value of every used unit.
The publisher seeks expert advice for making social marketing work for dealers.
In the third act of an action-packed professional life, Tracy Heid is thriving as a salesperson at Wisconsin’s Mad City Mitsubishi.
Dealers and their sales and service teams must prepare for a watershed moment in vehicle technology this year.