Advertising - Direct Mail
One company still delivering results for dealers is the reigning champion ...
Advertising - Direct Mail
Traditionally, direct mail campaigns have a low but reliable response rate. When dollars get tight in the dealership dealers often look for options with lower cost and higher ROI. This year’s group average was the lowest ever, dropping nearly six points from last year and only three providers scored above group average.
One company still delivering results for dealers is the reigning champion and Triple Diamond Award winner, Strategic Marketing. This year’s Diamond Award makes it a five-year winning streak for the company. “Every year when we get the news that we have won, our whole staff gets excited. This is like their report card and it’s exciting to see their reaction,” said Strategic Marketing President Todd Strause. “It truly pushes us to become better and better.”
AutoRevenue, the Double Platinum Award winner, was a clear choice with dealers who are putting more focus than ever on fixed operations. J & L Marketing claimed the Gold Award, and while it’s not the company’s first time with an above-average score, it is it’s first-ever DCA award win.
Company | Award | Score |
Strategic Marketing | Diamond | 101.2 |
AutoRevenue | Platinum | 93.1 |
J&L Marketing | Gold | 90.4 |
Group Average | 88.7 | |
Vol. 6, Issue 4
More Dealer Ops
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
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Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
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How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
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Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
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Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
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Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
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Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
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Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
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Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
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