CHICAGO — Affinitiv announced the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, a provider of customized, omnichannel owner retention programs and service-lane software solutions, will combine with Caldwell & Kerr Enterprises, experts in digital and new media marketing, to provide the automotive industry with comprehensive solutions for each stage of the customer lifecycle.

“This is an exciting opportunity. We realized the value we could add to our clients after a successful joint project earlier this year. Given the increasing demand for digital marketing and new media creative solutions, it is no surprise they’ve grown significantly over the past few years. This acquisition truly makes us the marketing authority for all marketing spend within a dealership,” said Affinitiv COO Adam Meier.

Affinitiv offers automotive OEMs, dealer groups, and individual dealerships a complete view of customers: from market entry to point-of-sale, their first service appointment to major maintenance needs and beyond, executives said.

Caldwell & Kerr Enterprises partner, Paul Caldwell, said, “I’ve always known that our company had the potential to lead the automotive marketing industry, and I could see we needed the right partner to get us there. Affinitiv makes this a certainty with their breadth of client relationships and complementary solutions.”

Ensuring a true end to end marketing option for dealerships nationwide, the combined company will pair consultative planning with its unique digital, data and omnichannel marketing capabilities. This data-driven and consultative approach ensures that the most effective, accurately targeted omnichannel strategies are implemented, with an acute focus on specific client objectives, all according to the announcement.

“Our new amplified capabilities will help our clients extend their digital reach, better connect with new and existing customers, plus enjoy stronger campaign results than ever before,” said Scot Eisenfelder, CEO of Affinitiv. “We’re thrilled to have yet another way to enhance our client’s marketing initiatives.”