auto dealer in black and red logo
MenuMENU
SearchSEARCH

Americans Far From Fully Confident About Fully Automated Cars

Survey finds slight upward shift in readiness, but consumer acceptance of the technology is essentially flat after accidents, data compromises.

October 23, 2024
Americans Far From Fully Confident About Fully Automated Cars

The vast majority of survey respondents, or 83%, said they’d require more reassurance of its safety via statistics before they’d try it.

Credit:

Pexels/Esmihel Muhammad

2 min to read


Consumers, still wary of fully automated vehicles, are showing very slight positive movement in their view of the technology.

After consumer confidence in such vehicles fell two straight years, an annual J.D. Power survey shows a two-point increase in automated vehicle readiness to a still-low 39 on a 100-point scale.

The survey of 3,000 U.S. vehicle owners was conducted in August.

J.D. Power observed that the shift in direction, though, still reflects a general population with lackluster confidence in the technology, which has stirred wariness due to news of accidents that happened while vehicles were driving themselves, among other incidents.

The vast majority of survey respondents, or 83%, said they’d require more reassurance of its safety via statistics before they’d try it, while 86% said they’d require the ability to take control of an automated vehicle if circumstances called for it.

“Repeated and consistent reporting of safety findings over time—with independent oversight—will aid acceptance. Furthermore, addressing persistent concerns regarding insurance costs and data privacy also are paramount,” said Lisa Boor, J.D. Power senior manager of auto benchmarking and mobility development.

Physical safety isn’t consumers' only concern, either. Eighty percent of respondents said they were wary of the potential for hackers to interfere with an automated vehicle, and 64% said they worry their data wouldn’t be secure, so much so that 40% said the automaker’s data-protection policy would be a major consideration in their next vehicle purchase.

“Data security and transparency regarding data use are becoming increasingly important as a foundation for building trust in technology and connected digital solutions. Trust is built over time but can be quickly eroded,” said Bryan Reimer, a research scientist at the Massachusetts Institute of Technology’s Center for Transportation and Logistics in J.D. Power’s press release on the survey findings. “The news media's attention to a recent failure by one automotive manufacturer to safeguard drivers’ privacy is likely provoking anxiety among automotive consumers.”

In a related vehicle-automation finding, the survey found that for safety purposes, 39% of parents of teen drivers want active driver-assistance systems, or ADAS, in the vehicles the kids drive.

DIG DEEPER: Partial Automation Doesn't Add to Safety

More Industry

Photo of Dodge Durango moving down a road in sunlight
Industryby Hannah MitchellAugust 7, 2026

No Longer Worth the Price?

Mass-market auto brands are gaining ground on luxury competitors with what used to be premium features, helped along by the pressure of high vehicle prices dogging budget-conscious shoppers.

Read More →
Auto Dealer Today, Dealer Debrief, 08/06/2026, with Lauren Lawrence
Industryby Lauren LawrenceAugust 6, 2026

Dealer Debrief: Colorful Cars & BMW Backlash

In this week's debrief, host Lauren Lawrence discusses the first Slate vehicles and the BMW x Spider-Man collab that has sparked some privacy concerns.

Read More →
Headlight of silver Porsche car
Industryby Hannah MitchellJuly 31, 2026

Georgia Auto Group to Be Sold

Major U.S. player Group 1 signed an agreement to purchase the Atlanta-area stores across multiple brands from a longtime market leader.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 07/29/2026, with Lauren Lawrence
Industryby Lauren LawrenceJuly 29, 2026

Dealer Debrief: Four-Figure Loan Payments

In this week's debrief, host Lauren Lawrence discusses the rise in $1,000-plus loan payments and the factors affecting the increase.

Read More →
Photo of blue Toyota Prius parked next to a body of water with a city skyline behind it
Industryby Hannah MitchellJuly 24, 2026

July Auto Sales Simmer

Deliveries were up modestly from a year ago despite still-high prices as OEMs offered more incentives and loan rates eased somewhat.

Read More →
Front of large glass-paned, multistory office building
Industryby Hannah MitchellJuly 17, 2026

Toyota Financial Services Adds to HQ

The subsidiary says the new Texas facility is designed to foster collaboration and innovation with the aim of future growth.

Read More →
Ad Loading...
Tiny toy car falling out of jar of coins. “The $1K Payment”
Industryby Lauren LawrenceJuly 17, 2026

Four-Figure Loan Payments on the Rise

A LendingTree analysis found that location, age and credit score play a role in the rising amount of auto loan borrowers who make monthly payments of $1,000 or more.

Read More →
Auto Dealer Today, Dealer Debrief 07/10/2026, with Lauren Lawrence
Industryby Lauren LawrenceJuly 10, 2026

Dealer Debrief: New-Vehicle Sales Update

In this week's debrief, host Lauren Lawrence discusses the state of new-vehicle sales.

Read More →
Handful of colorful crayons.
Industryby Hannah MitchellJuly 10, 2026

Color Your Ride

The first vehicles by startup automaker Slate will come with the option of a medley of wraps in five colors familiar from your childhood.

Read More →
Ad Loading...
silver SUV, gray floor, yellow wall
Industryby Lauren LawrenceJuly 10, 2026

China Leads Global EV Sales

Globally, electric-vehicle sales are continuing their upward trajectory, buoyed by Chinese exports, as the North American region continues to lag behind.

Read More →