Auto Insurance Shopping Stays Brisk
One segment is looking around more for better rates, signaling a market shift, report says.

Auto insurance rates may have settled for the majority of consumers to historical patterns, though it remains to be seen how larger economic shifts could affect conditions, TransUnion said.
Pexels/RDNE Stock
Higher-risk auto consumers shopped around more for insurance in the first quarter, a sign that insurers may have raised rates on those segments more than others, TransUnion research finds.
Auto insurance shopping has been on the rise over the past year as consumers try to secure better rates amid a trend of premium hikes. Overall shopping around increased 10% year-over-year in the first quarter, compared to 5% among home insurance consumers, the consumer credit reporting agency said.
But for the first time since the fourth quarter of 2021, higher-risk auto consumers were the most active among the shoppers, according to TransUnion, which said the trend may indicate insurers have switched up their strategy.
“Insurers may have returned to traditional practices of focusing rate increases on higher risk segments, rather than across the board,” the company said in its report. “As a result, higher-risk customers are still shopping for lower rates, while mid- and low-risk customers may have seen their rates stabilize.”
Auto insurance rates may have settled for the majority of consumers to historical patterns, “which correlate price sensitivity closely to relative insurance risk,” said Patrick Foy, senior director of strategic planning for TransUnion’s Insurance business.
Still, overall economic volatility could muddy that picture, he said.
“… uncertainty in the cost and availability of parts for vehicle and home repairs could eventually lead to a return of broad-based price increases …”
LEARN MORE: EVs Expensive to Insure
More Industry

U.S. EV Market Update | Dealer Debrief
The U.S. electric vehicle market is slowly recovering from the loss of the federal EV tax credit last fall. Learn more in this week's Dealer Debrief!
Read More →
Auto Finance Numbers Set Records
Third-quarter data show how consumers are adapting to ongoing affordability challenges facing the new- and-used-vehicle markets.
Read More →
Auto Dealerships Can’t Afford to Ignore the 50+ Consumer
Younger generations may be all the buzz today when it comes to product marketing targets, but their older cohorts command a sizable share of purchasing power.
Read More →
Savings Seekers Boost U.S. Automakers’ Rivals
As consumers here look for ways to curb inflation’s affect on their budgets, brands offering plenty of alternative powertrains are closing in on home-grown OEMs.
Read More →
The Slow Electric Ascent
Second-quarter data show that the electric-vehicle market in the U.S. is inching up, the majority of states seeing a month-over-month increase.
Read More →
Safer Rides & Cyberattacks
Vehicle crash testing is getting a virtual boost, but auto dealerships are facing increased cyberattacks. Learn more in this week's Dealer Debrief!
Read More →
Affordability Angst | Dealer Debrief
August saw little relief for car buyers, whether they were shopping new or used. Take a look at the month's breakdown in this week's Dealer Debrief!
Read More →
Virtual Crash Testing in the Works
A company's platform works alongside physical crash testing to gather insights into occupant response and injury mechanisms, with the idea of helping automakers develop safer vehicles.
Read More →
Tariff Tiff Examined
Some auto industry leaders are taking a relaxed view of the U.S.-Canada trade war while others worry that a dramatically adjusted playing field could mean too much collateral damage.
Read More →
EV Consideration Climbs
Despite the loss of federal EV incentives, interest has grown in the U.S., largely thanks to charging infrastructure improvements.
Read More →