Auto Sector Calls Out Mexico's Move to Legalize “Chocolate” Cars
Mexico’s auto sector has criticized the move, saying it allows "car smuggling."

Felix Wong
Mexican citizens can legally import cars, but only later-model cars that meet pollution and safety standards. When they do so, they must pay import duties.
To get around this, many people bring in used vehicles from the U.S. on the sly. These vehicles are known as “chocolate” cars.
Now President Andrés Manuel López Obrador has published a decree to legalize these cars coming from the U.S. He said the owners would have to pay a fee to register the vehicles. Mexico will start the program soon in the northern border states and will later expand it to other states.
Mexico’s auto sector has criticized the move, saying it allows "car smuggling."
The new policy, published in the government's official gazette, allows local authorities to craft plans that encourage residents to officially register vehicles that were driven into Mexico from the United States.
Baja California alone claims over 500,000 unregistered vehicles, which state security minister Rosa Rodriguez says are often used in crimes.
The Mexican Association of Automotive Distributors (AMDA) predicts an over 30% drop in new-car sales will result from the decree and stressed the move was “a reward for criminal mafia and corrupt bureaucracy.”
AMDA called on President Obrador to adopt policies and dedicate funds to address the root causes of contraband cars.
“It is a mistake to legalize smuggled vehicles ... It will impact the economy, as well as create concerning environmental pollution and insecurity that threatens people's lives," AMDA Director Guillermo Rosales said in an interview with Mexico's Radio MVS.
The Mexican Employers Federation, a business group predicted the measure will fill Mexico with unsafe, dirty cars. The business association stresses it will further damage car sales in Mexico after sales dropped 19.8% in the first five months of the year.
Because these vehicles are mostly unregistered, the industry lacks hard numbers on how many “chocolate” cars have been imported into Mexico. Some estimates put the number as high as 18 million cars and pickups.
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
