Auto/Mate, a business unit of DealerSocket, introduced Recommended Services, a new, complimentary upgrade for users of its Dealer Management System (DMS)’s Service Merchandising Module.

As dealers across the country lean on fixed-ops revenue during the pandemic, they need an easy and convenient way to present recommended services and previously declined services to ensure upsell opportunities aren’t missed.

Recommended Services enables both service advisors and technicians to suggest additional work for an open Repair Order (RO). Through the same module, the parts department seamlessly adds parts pricing, enabling service advisors to quickly present accurate upsell opportunities to customers in their service drive. 

“Our focus is on simplifying workflows, dealership profitability, and enhancing our customers’ businesses. What we want to be is an enabler,” said DealerSocket Chief Product and Technology Officer Alok Tyagi. “Recommended services is an example of that, enabling our dealers to capitalize on a key profit center.”

When approved by the service customer, the recommendations get added to the RO as additional repair lines. When declined, they are added to the customer’s print-ready RO invoice for future reference and automatically saved to the customer’s record in the DMS for future presentation.

“This functionality comes at an important time for dealers everywhere,” said Tony Graham, executive vice president and general manager of DealerSocket’s Auto/Mate. “As dealers across the country lean on fixed-ops revenue during the pandemic, they need an easy and convenient way to present recommended services and previously declined services to ensure upsell opportunities aren’t missed.”

For more information on Auto/Mate’s Recommended Services feature, visit 
www.automate.com/dms/service/service-merchandising/.