LAWRENCEVILLE, Georgia – Black Book, known in the automotive industry for providing timely, independent and precise vehicle pricing and analytics, announced the integration of its valuation and Enhanced Vehicle Matching VIN-Decoding data into Your Auto Advocate.

By giving our members the most precise data possible, we both help to set the consumer’s expectations and help a dealer avoid “sticker shock” disappointment when a prospective customer sees a value that’s lower than they were expecting.

Your Auto Advocate, a platform designed to make car buying more efficient and fair for consumers, will now provide its members with Black Book data so that they can be better prepared to discuss the true value of their trade when navigating this major component of any car deal. Your Auto Advocate, which prides itself on saving consumers time and money when they purchase a vehicle, will help dealers by solving the #1 issue when it comes to closing a deal: the trade.

“Black Book’s enhanced, VIN-precise data allows us to give trade-in quotes to our members that they can be confident in,” said Zach Shefska, CEO & Co-Founder of Your Auto Advocate. “By giving our members the most precise data possible, we both help to set the consumer’s expectations and help a dealer avoid “sticker shock” disappointment when a prospective customer sees a value that’s lower than they were expecting.”

Your Auto Advocate, which coaches car buyers on fast and fair deals, provides consumers with a full suite of tools in order to make them more confident in the car buying process.

“When a consumer has more data, they walk into a dealership more confident, ready to transact,” said Jared Kalfus, EVP of Revenue at Black Book. “Your Auto Advocate gives consumers the tools they need to understand how the sales process works, which helps dealers close more deals, faster.”

For more information about Your Auto Advocate, visit www.yourautoadvocate.com or call 855-587-2886.