auto dealer in black and red logo
MenuMENU
SearchSEARCH

Bosch Debuts Virtual Assistant at NADA

‘Charlie’ is a new virtual service assistant designed to make dealership service faster while training techs in the process.

by Staff
March 21, 2018
1 min to read


WARREN, Mich. — “Charlie,” the new virtual service assistant from Bosch, will debut at the 2018 NADA Show in Las Vegas this week. The new tool was designed to help dealers maximize customer satisfaction and efficiency in service bays.

Bosch aims to pilot Charlie with a forward-thinking OEM this fall to help with customer communication and retention, multipoint inspections, vehicle service and repair info, service labor management and more. This patent-applied-for dealership partner aims to bring a focused approach to all dealership services, including scheduled maintenance, collision repair, general repair, warranty processing and technician training, all according to the announcement.

Charlie lives in the Bosch BEST system, joining technicians via wireless headset, opening lines of communication between techs, service advisors, dealer systems and customers. Bosch will host live demonstrations for guests at Booth 2540C at the NADA show in Las Vegas, March 23–25, 2018, at the Las Vegas Convention Center.

Topics:Fixed Ops

Originally posted on F&I and Showroom

More Fixed Ops

white Chevrolet Equinox being temperature tested
Fixed Opsby Lauren LawrenceMay 1, 2026

Extreme Temps Hinder EV Efficiency

American consumers might be happy to know that their preferred hybrids are slightly less impacted by extreme temperatures than fully electric vehicles, according to a new study.

Read More →
Photo of "airbag" term on car dashboard
Fixed Opsby Hannah MitchellApril 6, 2026

Ban on Air Bag Inflators by Chinese Maker Proposed

NHTSA blames 10 deaths and two serious injuries on what its investigators believe were illegally imported air bag inflators. It’s taking public comments before deciding whether to ban them outright.

Read More →
Graphic showing “Fix It Forward Winner” with a white SUV, open hood, and tools, representing a program that provides vehicle repairs to those in need.
Fixed Opsby StaffMarch 27, 2026

Fix It Forward Program Helps Man Regain Mobility

Albuquerque consumer who suffered a life-changing injury regains the use of his vehicle after Fiesta Volkswagen's service team shared his story with DOWC Cares.

Read More →
Ad Loading...
Graphic announcing partnership between ASE Connects and Worldpac to support technician pipeline development and strengthen connections between industry and education programs.
Fixed Opsby StaffMarch 23, 2026

ASE Connects Partners With Worldpac to Build Technician Numbers

The collaboration is intended to help auto dealerships, automakers and after-market shops further develop the technician pipeline.

Read More →
Photo of Michelin tire on Mercedes car
Fixed Opsby Hannah MitchellMarch 19, 2026

Not as Tickled With Tires

U.S. consumers are finding less satisfaction with the rubber that meets their roads, though their loyalty to tire brands has lately inched up.

Read More →
Fixed Opsby Hannah MitchellFebruary 20, 2026

Auto Recalls Sank Last Year

2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.

Read More →
Ad Loading...
Technician writing on a clipboard in front of a vehicle wheel with ASE Certified logo displayed on the right side.
Fixed Opsby StaffFebruary 18, 2026

ASE Winter Registration Now Open

The deadline to register for the industry standard certification testing is March 31.

Read More →
Fixed Opsby Lauren LawrenceNovember 18, 2025

U.S. Drivers Overdue for Major Services

Data shows dealers have ample opportunity ahead of the holiday travel season.

Read More →
Fixed Opsby StaffNovember 11, 2025

Auto Dealers Losing Service Customers

Study finds that though overall service drive revenue is up, loyalty is eroding

Read More →
Ad Loading...
Fixed Opsby Hannah MitchellNovember 4, 2025

Jeeps Can Catch Fire

Hundreds of thousands recalled, some for second time, to address battery flaw

Read More →