auto dealer in black and red logo
MenuMENU
SearchSEARCH

Bosch Debuts Virtual Assistant at NADA

‘Charlie’ is a new virtual service assistant designed to make dealership service faster while training techs in the process.

by Staff
March 21, 2018
1 min to read


WARREN, Mich. — “Charlie,” the new virtual service assistant from Bosch, will debut at the 2018 NADA Show in Las Vegas this week. The new tool was designed to help dealers maximize customer satisfaction and efficiency in service bays.

Bosch aims to pilot Charlie with a forward-thinking OEM this fall to help with customer communication and retention, multipoint inspections, vehicle service and repair info, service labor management and more. This patent-applied-for dealership partner aims to bring a focused approach to all dealership services, including scheduled maintenance, collision repair, general repair, warranty processing and technician training, all according to the announcement.

Charlie lives in the Bosch BEST system, joining technicians via wireless headset, opening lines of communication between techs, service advisors, dealer systems and customers. Bosch will host live demonstrations for guests at Booth 2540C at the NADA show in Las Vegas, March 23–25, 2018, at the Las Vegas Convention Center.

Topics:Fixed Ops

Originally posted on F&I and Showroom

More Fixed Ops

pair of hands holding tools working on a vehicle under the hood
Fixed Ops•by Lauren Lawrence•October 9, 2026

The Fixed Ops Blind Spot

Customer-pay repair orders are profitability drivers for service departments, but many dealerships don't know how much of their business goes to them.

Read More →
White backlit BRZ sitting in front of mechanic.
Fixed Ops•by Staff•October 8, 2026

ASE Invites Service Centers to Benchmark Performance

ASE Connects is gathering the data for its quarterly service snapshot report, which provides a comparison of service drives across the country.

Read More →
Mechanic holding digital device over an open vehicle engine
Fixed Ops•by Hannah Mitchell•October 2, 2026

More Cars Recalled in First Half

The six months that kicked off the year saw an extended surge of the number of vehicles recalled, electrical issues leading the way again.

Read More →
Ad Loading...
Mechanic's hand picking through a toolbox
Fixed Ops•by Staff•August 25, 2026

California Dealer Group Foundation Partners With ASE

CNCDA Foundation and ASE Connects collaboration is intended to build California's automotive technician workforce.

Read More →
Auto Dealer Today, Dealer Debrief, 08/19/2026, with Lauren Lawrence
Fixed Ops•by Lauren Lawrence•August 20, 2026

Dealer Debrief: Fixed-Ops Opportunities

In this week's debrief, host Lauren Lawrence discusses maximizing your dealership's profitability with a focus on fixed operations.

Read More →
Auto Dealer Today, Dealer Debrief, 07/23/2026, with Lauren Lawrence
Fixed Ops•by Lauren Lawrence•July 24, 2026

Dealer Debrief: Technician Apprenticeships

In this week's debrief, host Lauren Lawrence discusses a new grant for service tech apprenticeships and more industry workforce news.

Read More →
Ad Loading...
Photo of metal tools on a surface
Fixed Ops•by Staff•July 2, 2026

ASE Acquires WrenchWay

The auto technician certification nonprofit said the deal expands its role in workforce-development and support for current and future service professionals.

Read More →
Photo of tire on white car
Fixed Ops•by Staff•June 29, 2026

TraXtion Introduces TireSpec Website Solution

The company says the offering enables consumers to snap a photo of their tire with a smartphone and receive an instant replacement quote, capturing 90% of tire shoppers who start their shopping online.

Read More →
Photo of white SUV in garage with graphic explaining car photo process
Fixed Ops•by Staff•June 15, 2026

UVeye Launches Same-Day Vehicle Listings for Car Dealers

New 'Scan to Sold' offering turns the service lane into a website-ready merchandising photo booth designed to help dealerships reduce turnaround time from days to minutes.

Read More →
Ad Loading...
Advertising graphic for RockED and Vincue
Fixed Ops•by Staff•June 15, 2026

RockED, VINCUE Launch Inventory-Management Industry Certification

Offering for retail automotive dealers and operators is designed to address what the companies say is a lack of standardized and modern thought leadership in vehicle life-cycle management.

Read More →