Professionals
ChromeR Systems Inc., a subsidiary of
DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing
automotive data, today announced the introduction of Carbook Pro, a new
web-based, multi-user tool for fleet professionals that enables them to
quickly and easily research and configure vehicles and share their work with
built-in quote worksheets and dozens of customizable reports.
Fleet sales professionals at auto manufacturers and dealers need to
accommodate varying requirements of corporate customers, such as price, fuel
economy, size/weight, emissions and availability of numerous vehicle
options. In addition, they often prepare detailed comparisons of the
vehicles they are selling with competing vehicles, so electronic access to
the most comprehensive, timely and accurate information is obviously
critical.
Carbook Pro consists of seven modules - Build a Vehicle; Standard Equipment;
Vehicle Comparisons; Quote Worksheets; Report Templates; Vehicle List
Management and Technical Specifications - which can be purchased as a set or
licensed on a component-by-component basis. The modules also can be
activated on a user-by-user basis, depending on user permissions, and the
solution includes a robust management console that allows managers to invite
users, delete users, filter component views and promote/demote account
managers.
"Fleet professionals are expected to know every detail about every vehicle
so they can make the best fit between vehicle and customer requirements on
any particular order," said Amit Maheshwari, general manager of DealerTrack
Data Services. "Carbook Pro from Chrome dramatically simplifies that
process with an intuitive, multi-user platform that can be customized to fit
the needs of any company. We've included comprehensive functionality that
is permissions-based so a company only has to license what is critical for
them. This tool is easy-to-use and built around what our customers need to
help them do their jobs better, faster, and with more accuracy."
About Chrome (www.chrome.com)
Chrome provides vehicle content, software, technology and services to
deliver enterprise solutions to all segments of the automotive retail
industry. Chrome pioneered the technology behind electronic vehicle
configuration with the introduction of PC CarbookR, and since 1986 has
collected, analyzed and enhanced "raw" automotive data from all
manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data
Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK).
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of Chrome Carbook
Pro and all other statements in this release other than the recitation of
historical facts are forward-looking statements (as defined in the Private
Securities Litigation Reform Act of 1995). These statements involve a number
of risks, uncertainties and other factors that could cause actual results,
performance or achievements of DealerTrack to be materially different from
any future results, performance or achievements expressed or implied by
these forward-looking statements.
Factors that might cause such a difference include the accuracy of the
information in Chrome Carbook Pro, the adoption of Chrome Carbook Pro by our
customers and other risks listed in our reports filed with the Securities
and Exchange Commission (SEC), including our Annual Report on Form 10-K for
the year ended December 31, 2010. These filings can be found on
DealerTrack's website at www.dealertrack.com and the SEC's website at
www.sec.gov. Forward-looking statements included herein speak only as of the
date hereof and DealerTrack disclaims any obligation to revise or update
such statements to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events or circumstances.
6/22/10
