Cox Automotive Forecast: August New-Vehicle Sales Pace Slowest of 2021 Due to Low Supply
August will be a fourth consecutive month of slowing sales and looks to be coming in even lower than our forecast of 1.2 million, a 9% decline from August 2020.

August will be a fourth consecutive month of slowing sales and looks to be coming in even lower than our forecast of 1.2 million, a 9% decline from August 2020.
COX AUTOMOTIVE – With new-inventory extremely tight for most brands across the country, a slowdown in sales compared to July was widely expected. Initial reports indicate that tight inventory is now negatively impacting sales at nearly all brands. A few will ultimately squeeze out small year-over-year gains – Acura, Mazda – but a vast majority will be down in August. Given the severity of the supply crunch in the market, some brands are down well below last year’s levels. Even Toyota, which has been able to successfully navigate tight supplies through the spring and summer suffered a sales decline in August.
August will be a fourth consecutive month of slowing sales and looks to be coming in even lower than our forecast of 1.2 million, a 9% decline from August 2020. Current data points to a drop closer to 17%, with sale volume near 1.1 million. At this point, indications are new-vehicle inventory issues will continue to stress dealers and consumers through the remainder of the year. The global auto supply chain has always been a fragile operation, and this year has demonstrated just how fragile indeed.
Originally posted on F&I and Showroom
More Fixed Ops

Dealer Debrief: Technician Apprenticeships
In this week's debrief, host Lauren Lawrence discusses a new grant for service tech apprenticeships and more industry workforce news.
Read More →
ASE Acquires WrenchWay
The auto technician certification nonprofit said the deal expands its role in workforce-development and support for current and future service professionals.
Read More →
TraXtion Introduces TireSpec Website Solution
The company says the offering enables consumers to snap a photo of their tire with a smartphone and receive an instant replacement quote, capturing 90% of tire shoppers who start their shopping online.
Read More →
UVeye Launches Same-Day Vehicle Listings for Car Dealers
New 'Scan to Sold' offering turns the service lane into a website-ready merchandising photo booth designed to help dealerships reduce turnaround time from days to minutes.
Read More →
RockED, VINCUE Launch Inventory-Management Industry Certification
Offering for retail automotive dealers and operators is designed to address what the companies say is a lack of standardized and modern thought leadership in vehicle life-cycle management.
Read More →
Survey Shows What Technicians Want
Data gathered by the ASE Training Managers Council shows that service technicians prefer classroom or instructor-led training and hands-on lab work over online or self-led training.
Read More →
Automotive Service Pros Month Shifts to October
ASE is making the change to better align with two other sector observances that take place each year highlighting technicians' key role.
Read More →
Extreme Temps Hinder EV Efficiency
American consumers might be happy to know that their preferred hybrids are slightly less impacted by extreme temperatures than fully electric vehicles, according to a new study.
Read More →
Ban on Air Bag Inflators by Chinese Maker Proposed
NHTSA blames 10 deaths and two serious injuries on what its investigators believe were illegally imported air bag inflators. It’s taking public comments before deciding whether to ban them outright.
Read More →
Fix It Forward Program Helps Man Regain Mobility
Albuquerque consumer who suffered a life-changing injury regains the use of his vehicle after Fiesta Volkswagen's service team shared his story with DOWC Cares.
Read More →