DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc., a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that it has entered into an agreement with Experian Automotive to serve as a value-added reseller for Experian's AutoCount market share reports.

AutoCount reports help dealers better understand their markets by identifying top-performing vehicle makes and models (both new and used), emerging sales trends and the lenders that are active in their area. The reports provide detailed information on actual monthly vehicle sales based on unbiased title data from Department of Motor Vehicles registrations. They are an objective source used by auto dealers when evaluating vehicle sales activity and include vital information about dealers, manufacturers, vehicle segments, makes, models and lenders. AutoCount reports can be customized down to the ZIP Code level to give dealers information specific to their market area.

The AutoCount reports are accessed through DealerTrack AAX and complement DealerTrack AAX's new MarketDriver functionality. MarketDriver provides dealers with enhanced insight into their business and information on how they are performing against their local market.

"We are excited to extend our partnership with Experian Automotive and begin selling AutoCount reports to our customers," said Bridget Townsend, general manager of DealerTrack AAX. "The reports provide the data that dealers need to better assess how a vehicle actually performs in their market. When coupled with the additional data from DealerTrack AAX's MarketDriver, which includes not only Internet listings but actual transaction data such as average vehicle profit, it's a powerful combination that provides true insight into vehicles that dealers are considering stocking. With such a complete picture of the market, dealers can make better, more informed inventory decisions that should not only improve turns, but profitability as well."

"With DealerTrack AAX's leading position among inventory management solutions, we are confident this new agreement will bring AutoCount's market reporting intelligence to more dealers than ever before," said Scott Waldron, president of Experian Automotive. "Dealers can now leverage the combined power of DealerTrack AAX and AutoCount data to help them make more profitable used vehicle pricing, sourcing and merchandising decisions."

About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian(R) helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 625 million vehicles, along with Experian's credit, consumer and business information assets, meets the industry's growing demand for an integrated information source. Experian's advanced decision support services help clients turn this information into improved business results. Experian technology supports top automotive businesses, including eBay Motors, CarsDirect.com, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Website at http://www.experianautomotive.com.

About DealerTrack (www.dealertrack.com)
DealerTrack's intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry's most comprehensive. DealerTrack operates the industry's largest online credit application network, connecting approximately 17,000 dealers with over 850 lenders. Our Dealer Management System (DMS) provides dealers with easy-to-use tools and real-time data access that will streamline any automotive business. Dealers using DealerTrack AAX get the inventory management tools and services needed to accelerate turns and increase profits. Our Sales and F&I solution enables dealers to streamline the entire sales process while structuring all types of deals from a single integrated platform. DealerTrack's Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack's family of companies also includes data and consulting services providers ALG and Chrome Systems. For more information, visit www.dealertrack.com.

Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the integration between DealerTrack and Experian Automotive, the benefits and capabilities of DealerTrack's inventory solutions and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the adoption by dealers of DealerTrack's inventory solutions, including Experian Automotive's data and tools, the performance by DealerTrack's third party partners and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2010. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

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