The top two desking software providers in 2011 have had a stronghold on the category for several years now. While they have fluctuated in placement some from year to year, their dealers continually rank them as the cream of the crop.
by Staff
May 19, 2011
1 min to read
Desking Software
The top two desking software providers in 2011 have had a stronghold on the category for several years now. While they have fluctuated in placement some from year to year, their dealers continually rank them as the cream of the crop.
Recapturing the Diamond Award for desking software this year is ProMax, with a score of 104.9 (almost six points higher than the group average of 99.1). ProMax has taken home six desking awards and scored above average for seven straight years. “Having the most awards in the Desking category and winning again this year is the highest compliment ProMax, and my company in general, can receive because this award is strictly based on the votes of people out there in the trenches at dealerships around the country everyday trying to put special finance deals together and get them funded,” said John Palmer, CEO of Dealer Marketing Services.
DealerTrack, having won an award every year for the last four, again scored well above the group average in the desking software category to claim the Platinum Award—the company’s fifth consecutive award in the category.
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
