Out of all 21 categories in the Dealers’ Choice Awards, the direct mail category is the only one that has seen no movement among the top two award winners for the past four years.
by Staff
May 19, 2011
1 min to read
Direct Mail
Out of all 21 categories in the Dealers’ Choice Awards, the direct mail category is the only one that has seen no movement among the top two award winners for the past four years.
The Diamond Award winner – Strategic Marketing – is a Triple Diamond Award winner, and 2011 marks the company’s seventh straight Diamond Award for direct mail. Todd Strause, president of Strategic Marketing, said in order to maintain such high customer satisfaction, you must simply “do what you say you are going to do.” He added, “This includes creating proper expectations upfront, sharing your professional opinion on ideas which you know might or might not work, and treating clients the way you would want to be treated.”
The only other company to claim award-winning status this year is @utoRevenue, the 2011 Platinum Award winner as well as a Triple Platinum winner. “We take great pride in our direct mail pieces and the consultative approach we take with each of our dealerships. They are all unique to us, and we assist them in targeting the right database that will provide optimum results,” said Brice Englert, general manager of @utoRevenue.
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
