NORFOLK, Va. — Dominion Dealer Solutions announced the launch of its new Dynamic Reports Portal for direct marketing. Available across devices in the world’s most popular web browsers, the Dynamic Reports Portal was designed to provide fast, visual access to the four cornerstones of DMS-based marketing data: service revenue, sales revenue, emails sent — including engagement and performance — and email collection.

As the company’s vice president of product, Alan Andreu, explained, dealers today rely on core metrics to measure the results of their marketing efforts. As the pace of business increases, most dealership managers are challenged by the accessibility of their reports. Dominion designed this new portal to provide every client with a dashboard view of their data plus the ability to drill down when needed.  Each of the main data segments are reflected in its own widget along with top-level details for specific campaigns. The main dashboard also allows dealers to drill down to detailed reports, view granular statistics, and export data directly to their inbox.

“Our goal was to retain all of our previous reporting benefits, but present them to our dealers in a fast, cross-device format,” Andreu said.

The intelligent, intuitive interface is based on extensive dealership testing and feedback. It is designed to spotlight essential dealership data. Dashboard reports offer the ability to drill down to the customer and advisor levels, provide engagement, email collection, and success reporting. The Dynamic Reports Portal is accessible across all device types and is securely accessed via a password-protected login, all according to the provider.

Visit Dominion Dealer Solutions at Booth No. 3716C at the 2018 NADA convention in Las Vegas.