TAMPA, Fla. — Organizers of Dealer Summit have announced that Lt. Col. Bruce Bright, USMC (Ret.) will deliver a motivational keynote address at the event, which will be held May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.

“As a Marine, I am really excited to bring Colonel Bright to speak to our industry,” said Randy Crisorio, president and CEO of United Development Systems Inc. (UDS). “In my company, I have always talked up the military approach to marketing with emphasis on planning and preparation. Colonel Bright will drive home the pathway to mission execution. Semper Fi!”

Bright served as an infantryman, F/A-18 fighter pilot and commanding officer in the course of his 28-year career in the U.S. Marine Corps. After completing two combat tours in the Middle East and retiring from the military, he launched a second career as a life coach, motivational speaker and real estate professional.

In his UDS-sponsored keynote address, “Execute Like a Fighter Pilot: 5 Action Steps to Lead Your Dealership to Greatness,” Bright pledged to teach dealers and dealership managers how to apply the fighter pilot mentality to plan for success, delegate effectively and improve communications.

“Whether you are talking about my successful tours in the Middle East or my successful real estate career, one thing remains constant,” Bright said. “I know how to successfully execute a mission.”

Registration for Dealer Summit is open at the event’s website. Dealers who register by April 1 will enjoy a $100 early-bird discount.

For information about exhibition and sponsorship opportunities, contact show chair David Gesualdo via email or at 727-947-4027.