Ford Stock Prices Plummet
Shares closed Tuesday at $13.09 apiece, down by 12.3%, shaving $7 billion off the automaker’s market value.

Shares closed Tuesday at $13.09 apiece, down by 12.3%, shaving $7 billion off the automaker’s market value.
Ford Motor’s pre-released third quarter earnings report warned investors of $1 billion in unexpected supplier costs.
The automaker’s stock prices plummeted with the news.
In fact, Ford Motor stock saw its worst day in 11 years. Shares closed Tuesday at $13.09 apiece, down by 12.3%, shaving $7 billion off the automaker’s market value.
Ford announced earlier this week that supply problems led to parts shortages that affect up to 50,000 vehicles, mostly high-margin trucks and SUVs. Ford expects to complete unfinished vehicles and dispatch them to dealers in the fourth quarter.
Ford reaffirmed its forecasts for the year but set expectations for third-quarter adjusted earnings before interest and taxes at between $1.4 billion to $1.7 billion. Those figures are significantly below the forecasts of some analysts, who were projecting quarterly profit closer to $3 billion.
No major Wall Street analysts have downgraded the stock in response, but some suggested they were surprised by the announcement. Most believed supply chain issues had eased and Ford was navigating the crisis better than some competitors.
BofA Securities analyst John Murphy said in a note to investors on Tuesday: “Ultimately, this news is somewhat surprising as broader macro news suggest supply chains have gotten incrementally better over the last few months.”
Several analysts also questioned whether this was a Ford-specific problem or an indicator of industry-wide problems in the automotive industry.
But companies like GM report improvements.
“We are seeing an improved situation,” GM CEO Mary Barra told CNBC. “We keep working, solving issues, looking for efficiencies as a normal course, and we’re going to continue to do that.”
She also indicated GM is on track to complete the manufacturer of about 95,000 vehicles lacking certain components due to supply chain problems. GM warned investors in July that supply chain issues would materially affect its second-quarter earnings.
Ford spokesman T.R. Reid told CNBC that the company continues to deliver on its Ford+ restructuring plan.
“We’ve got a great plan at Ford+ to create value for customers, and investors and other stakeholders over time,” he said. “It’s our obligation to execute against it and create that opportunity.”
Overall, Ford stock value has fallen over 36% year to date but is still up about 2% for the last 12 months.
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
