auto dealer in black and red logo
MenuMENU
SearchSEARCH

GO Financial Exits Indirect Channel

The subprime finance source’s president says the company’s decision to exit the indirect channel was neither performance-based nor a reflection of current conditions in the subprime auto finance sector. Move connected to Cox's purchase of Dealertrack.

May 12, 2016
3 min to read


MESA, Ariz. — Effective Wednesday, subprime auto finance source GO Financial is no longer originating new business through the indirect financing channel. Company President Colin Bachinsky stressed the move was unrelated to conditions in the subprime auto finance arena or the performance of the company’s portfolio.

Posted this morning on the company’s online dealer portal was a notice that GO is no longer accepting finance applications. Bachinsky said the company will continue to process deals submitted in the “last several days,” noting that those deals will be verified and funded in the next several weeks, or through May 27. GO Financial will also retain its servicing platform, meaning that nothing will change for the firm’s current borrowers.

“The rumors are true; GO is going to cease originating new business,” Bachinsky told F&I and Showroom yesterday during a phone interview.

Asked if the decision was based on the company’s view of the asset-back securities market, the executive said it is “not at all an indication of our sentiment of the ABS market.” He noted that the two public deals the company completed last year are performing better than the assumptions made by ratings agencies at the time of their inception, adding that there has been no deterioration of the company’s portfolio.

“So it’s really a choice by our owner (Ernest Garcia) to reallocate capital to other core businesses,” Bachinsky said. “We have plenty of room in our warehouse line, so it has nothing to do with that. This was a capital-allocation decision.”

Bachinsky said the move is partly connected to Cox Automotive’s purchase of Dealertrack last October. “There was some channel conflict with regards to GO Financial and SilverRock,” he said, noting that Cox had expressed concern that other finance sources on Dealertrack’s credit application platform might view its ownership of GO Financial and SilverRock as a conflict of interest.

In February 2014, Manheim, which is owned by Cox, purchased an equity stake in GO Financial. A year later, the company purchased an additional equity interest in the company. This past December, Cox acquired a minority interest in SilverRock Holdings LLC, which administors a line of F&I products and is majority owned by Garcia and Ray Fidel through Oreno Holdings Inc. Garcia also owns DriveTime Automotive Group, which operates more than 139 dealerships in 24 states and is a majority owner in online retailer Carvana.

“It was not like Cox put us on notice,” Bachinsky said. “As they made the investment into Dealertrack, the discussion came up with our ownership group. [Cox] didn’t want to jeopardize that investment.”

Garcia agreed to repurchase Cox’s interest in GO Financial and SilverRock. But rather than make the capital investments required to continue operating in the indirect financing channel, Garcia decided to redirect capital away from GO Financial to his other businesses.

A company spokesperson said SilverRock is not affected by the company's decision, noting that it remains one of the core businesses under DriveTime Automotive Group. Cox had planned to offer SilverRock's F&I produt line to Go Financial and NextGear dealers. "They are continuing to build their sales force and building their own F&I product business," the spokesperson said in a email.

Founded in 2011 as a spinoff company of Tempe-based DriveTime Automotive, GO Financial's 2015 originations totaled 47,500. This past November, the company moved into its current headquarters in Mesa, Ariz., with a plan to hire at least 200 additional employees over the next two years. The company employed approximately 530 people.

“The good news is we’re part of a larger group of companies,” Bachinsky said, noting that more than 90% of GO Financial’s employees will be repositioned within the group. “We are retaining our servicing platform under GO Financial, so there will be zero changes to the portfolio servicing. Same people, same process.”

More F&I

Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Ad Loading...
StoneEagle logo beside a headshot of Cindy Allen, CEO, on a pink background with a stylized upward-trending chart.
Industryby StaffDecember 5, 2025

EV Surge Shows AI Steadied Softer Q3

StoneEagleData reveals the gross reality behind the rise in EV leasing and the steady role F&I offices played.

Read More →
Two people signing auto insurance paperwork
Industryby Lauren LawrenceNovember 26, 2025

Auto Insurance Rates Dip

Insurers are shifting their focus from raising rates to customer satisfaction.

Read More →
F&Iby Hannah MitchellNovember 11, 2025

Autos With the Lowest Insurance Costs

Ranking intuitive in many ways, but there are many factors

Read More →
Ad Loading...
F&Iby StaffOctober 15, 2025

The F&I Agent's Roadmap: Mastering the Cold In-Store Visit

Register for Allstate's FREE webinar on Oct. 21

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
IndustryJuly 23, 2025

5 Industry Legends Join F&I Hall of Fame

The second annual induction recognized luminaries who helped advance F&I training, production, compliance, agency-building and product development.

Read More →
Ad Loading...
F&Iby StaffMay 21, 2025

Auto Insurance Shopping Stays Brisk

One segment is looking around more for better rates, signaling a market shift, report says.

Read More →