SAN FRANCISCO, Calif. — Jumpstart Automotive Media today released its monthly share of shopper interest data. The report reveals that subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of 2017 (H1 2017) when compared to the first half of 2016 (H2 2016).

Additionally, the subcompact SUV/CUV segment ranked as the 11th most-shopped vehicle category in H1 2017, jumping from 22nd in H1 2016. No other vehicle segment saw that much of a lift in this timeframe. Consumers researching and shopping for models, such as the Honda HR-V, Mazda CX-3, and the newly launched Toyota C-HR (which ranked among the 10 most-shopped model on Jumpstart sites during June) drove much of this increase.

In addition to the HR-V and C-HR, the Kia Stonic, Hyundai Kona and Ford’s upcoming EcoSport, which join already established models such as the Kia Soul, are among the hottest vehicles of today and tomorrow.

To read the full text of the report, click here.