SAN FRANCISCO — Wells Fargo & Company has appointed 20-year company veteran Laura Schupbach head of Dealer Services, effective April 3, 2017. Schupbach will report to Franklin Codel, head of Consumer Lending and will be based out of Phoenix.

Since 2011, Schupbach led the Wells Fargo Insurance business, which is one of the top insurance brokerages in the world. It serves the insurance and risk management needs of consumers, affluent clients, small businesses, middle market and corporate clients.

“The auto lending business is, and will continue to be, an important business for Wells Fargo because it meets a critical customer need,” said Codel. “As we look to the future, Laura we will help us build on our strong foundation while deepening our focus on consumer customer and dealer relationships. Laura brings her experience working with wholesale clients along with her passion for operational excellence and consumer background to the role.”

Schupbach succeeds Dawn Martin Harp, who announced her retirement on Jan. 10 after more than two decades with the company — including five years as the head of the business.

The new head of Wells Fargo Dealer services held various senior-level positions throughout the company, including managing cross-company operational efficiency and effectiveness initiatives from 2008-2011. She also served in senior finance and business roles in the Wholesale Banking Group and the former Diversified Products Group, which included various consumer and small business operations.

Schupbach graduated from Minnesota State University-Moorhead, where she earned her Bachelor of Science degree in accounting.

Wells Fargo Dealer Services, which includes both indirect auto finance and commercial services, is one of the industry’s leading auto finance sources, with more than 14,000 dealer relationships and a portfolio of more than $60 billion.