auto dealer in black and red logo
MenuMENU
SearchSEARCH

Legacy Automakers Losing Commercial EV Race

Fleets that can't access commercial EVs from legacy automakers say they're turning to foreign manufacturers.

April 13, 2023
Legacy Automakers Losing Commercial EV Race

A shortage of CEVs is expected over the next few years.

Credit:

Kampus Productions

4 min to read


Fleet customers are saying they can't access enough electric vans from legacy automakers, which were slow to embrace EV alternatives and get needed supplies to make them. That has opened the door for other electric commercial vehicle manufacturers, including those based in other countries. 

Delivery-van startup Packfleet reportedly uses only ECVs to deliver packages in London for both large and small corporate customers seeking a zero-emission experience for consumers, according to Reuters. In 2022, Packfleet saw an exponential expansion, and most of its 53-vehicle fleet were Maxus vans. The company is striving to double its fleet this year.

When Packfleet tried to find its first ECVs in late 2021, most dealers were not interested because legacy brand vans had a 12-month waiting list, CEO Tristan Thomas told Reuters. Recently, the company gained access to more Peugeot, Ford and Citroen ECVs, but Thomas says it must act fast to secure them.

SAIC told Reuters it sold 18,000 mostly electric Maxus brand vehicles in Western Europe and Scandinavia last year, including buses and pickup trucks.  The company also reported plans to expand further into Central Europe areas.

Statistics provided to Reuters by the International Council on Clean Transportation found that in 2022 Maxus had around 6% of Europe's new ECV market, including the UK, selling nearly 5,000 ECVs. That total adds up to more than Ford, Nissan and Fiat combined, and is 28% higher than in 2021.

Geely's van brand, Farizon, also will start delivering vans in Europe in 2024, and is hoping to gain market share.

B-ON, the company that acquired the StreetScooter ECV brand from Deutsche Post subsidiary DHL, is increasing production in both Germany and the United States. General Motors Co's Bright drop van brand, a U.S. vehicle maker, is manufacturing the same vehicle at its Ontario, Canada site.

"There is no magic wand to fix this, we just need to get the manufacturers up to speed," Tim Albertsen, CEO of ALD, told Reuters. "For the next couple of years there will not be enough supply of ECVs."

Out of the eight electric commercial vehicles owned by the UK supermarket chain Asda, seven are Maxus models, and the other one is a Ford. Sean Clifton, the fleet manager, has an extra 50 Ford vans and 20 Maxus vans on order, with the need for more coming quickly as Asda moves to electrify its 1,300 delivery vans.

He told Reuters he wants electric Mercedes chassis vans but said they will not arrive until 2024, not 2022 as originally promised. However, a spokesperson from Mercedes-Benz, said it deliberately concentrated on electric commercial vehicles for package delivery first and that the chassis cab version will launch as planned in 2024.

A representative for Iveco Group, an Italian manufacturer of trucks, vans and buses, said it plans to manufacture thousands of its new eDAILY ECV model this year. The spokesperson told Reuters production of vans has been slowed by a lack of components and high prices for raw materials.

John Cleworth, the commercial vehicle marketing director of Renault, declared the company expects no delays for conventional and electric vans.

Steven Merkt, who is in charge of transportation solutions at leading provider TE Connectivity, said that besides being delayed with ECV models, legacy automakers are giving preference to large-volume passenger models instead of minivans because of the limited availability of EV battery material.

"The Chevy Silverado, the Mercedes EQS, the Ford F-150 Lightning, are existential questions for these companies, the vans are not," Merkt told Reuters. "If Ford loses that (F-150 Lightning) fight, Ford doesn't exist. That's the reality."

Ford's UK head, Tim Slatter, reported the automaker underestimated demand for its E Transit and is racing to catch up. Slatter stressed that it's challenging to upgrade EV production for all models, which is why, for instance, the automaker will discontinue its Ford Fiesta hatchback in Europe this year.

Ford has unveiled a new, smaller electric courier van aimed at business customers in Europe.

Arrival and Canoo were two electric startups that looked promising but failed to stay on track after investing considerable amounts of money. Maxus, Farizon and BrightDrop, however, report having plenty of financial support.

 

More Dealer Ops

Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Ad Loading...
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →