CHICAGO — Marketing and technology services provider Affinitiv today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program. The program is designed to bring customers back to Maserati dealerships for service after purchase of a vehicle, continue customer communications with multichannel marketing and keep customers engaged throughout the ownership and repurchase lifecycle.

“Our marketing solutions are strategically designed to build brand loyalty and to elevate customer perceptions’ of Maserati dealership service departments compared with independent repair facilities,” said Scot Eisenfelder, executive chairman of Affinitiv. “Our messages are highly relevant and personalized, demonstrating to customers that their dealership is committed to their satisfaction.”

Affinitiv’s end-to-end service marketing solution is driven entirely by data and advanced analytics, allowing dealers to send customers highly targeted messages at the right time on the right communications channel. Affinitiv’s layered, multichannel communications approach has been proven to increase reach and frequency, boost response rates, lower marketing spend and improve customer retention, according to the company.

The Maserati LUX ownership retention program was designed to help dealers promote their service department expertise as well as aftersales products like accessories and tires. Maserati dealers that enroll in the Maserati LUX co-op program are reimbursed 50% of their marketing cost. Maserati North America oversees the program to ensure that all design and messaging meets its corporate branding standards and guidelines.