Longtime Mercedes Design Chief Steps Down
Over 28 years with the German automaker, Gorden Wagener has made long-lasting impacts on its vehicles' look.

Gorden Wagener led the design of some of Mercedes-Benz's most iconic models, including the Mercedes-Benz SLR McLaren.
Mercedes-Benz
After nearly 30 years of design innovation and automotive milestones, Mercedes-Benz Chief Design Officer Gorden Wagener is leaving the company.
“Gorden Wagener has shaped the identity of our brands with his visionary design philosophy. Over many years, he has made a decisive contribution ensuring that our innovative products are synonymous with unique aesthetics worldwide,” said Ola Källenius, chairman of Mercedes' governing board said in a statement celebrating Wagener's contributions to its lineup and brand.
Wagener joined the company in 1997 and in 2008 was appointed chief of design, making him the youngest design chief in the industry at just 39 years old, Mercedes said.
One of his first designs was the Mercedes-Benz SLR McLaren. According to the automaker, it “demonstrated his ability to create icons that combine technological performance with timeless beauty.”
He developed the design of the Mercedez-Benz, Mercedes-AMG, Mercedes-Maybach and G-Class brands, as well as the van division and all of the company’s trucks until the 2022 spinoff of Daimler Truck AG.
Wagener not only led the design of some of the brand’s most iconic vehicles but he also rejuvenated its design process with a focus on physical design using clay models "for perfect proportions, presence and sculptural form language."
“His creativity and his sense for the future of automotive design have sustainably enriched Mercedes-Benz. I would like to thank Gorden for his commitment, his exceptional work and his lasting influence – and wish him all the best for the future,” Källenius said.
Wagener’s time with the company officially ends Jan. 31 in what the company has called a mutual agreement.
More Industry

Two New Rides Earn Safety Awards
Thanks to vehicle redesigns, two more vehicles have earned IIHS’ Top Safety Pick+ award that builds on the criteria of the lower Top Safety Pick award.
Read More →
How A Simple Phone Call Can Cause a Dealership Data Breach
Despite the sophisticated techniques fraudsters often employ today to gain access to dealerships’ valuable information, they sometimes use a somewhat old-fashioned approach.
Read More →
Texas Rooftop Gets New Owner, Name
Family-owned Lumos Auto Group acquired Acura of the Rio Grande Valley from Bill Bird and will operate the dealership as Lumos Acura.
Read More →
Hyundai Feeling Electric
As the automaker looks to the balance of the decade, it plans to significantly boost its electrified powertrain lineup, including more hybrids and its first extended-range EVs.
Read More →
Dealer Debrief: Luxury Brands are Losing Ground
The quality gap between luxury and mass-market auto brands is narrowing. Today, Lauren is discussing why.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
Longtime Ford Store Changes Hands
The Virginia dealership joins a small area automotive group in a one-dealership transaction, moving from one family franchisee to another.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
ASE Seeks Accurate Technician Pay, Benefits Data
New free membership trial removes cost barrier for dealerships and shops willing to contribute anonymous information to the industry data exchange.
Read More →
No Longer Worth the Price?
Mass-market auto brands are gaining ground on luxury competitors with what used to be premium features, helped along by the pressure of high vehicle prices dogging budget-conscious shoppers.
Read More →
