Longtime Mercedes Design Chief Steps Down
Over 28 years with the German automaker, Gorden Wagener has made long-lasting impacts on its vehicles' look.

Gorden Wagener led the design of some of Mercedes-Benz's most iconic models, including the Mercedes-Benz SLR McLaren.
Mercedes-Benz
After nearly 30 years of design innovation and automotive milestones, Mercedes-Benz Chief Design Officer Gorden Wagener is leaving the company.
“Gorden Wagener has shaped the identity of our brands with his visionary design philosophy. Over many years, he has made a decisive contribution ensuring that our innovative products are synonymous with unique aesthetics worldwide,” said Ola Källenius, chairman of Mercedes' governing board said in a statement celebrating Wagener's contributions to its lineup and brand.
Wagener joined the company in 1997 and in 2008 was appointed chief of design, making him the youngest design chief in the industry at just 39 years old, Mercedes said.
One of his first designs was the Mercedes-Benz SLR McLaren. According to the automaker, it “demonstrated his ability to create icons that combine technological performance with timeless beauty.”
He developed the design of the Mercedez-Benz, Mercedes-AMG, Mercedes-Maybach and G-Class brands, as well as the van division and all of the company’s trucks until the 2022 spinoff of Daimler Truck AG.
Wagener not only led the design of some of the brand’s most iconic vehicles but he also rejuvenated its design process with a focus on physical design using clay models "for perfect proportions, presence and sculptural form language."
“His creativity and his sense for the future of automotive design have sustainably enriched Mercedes-Benz. I would like to thank Gorden for his commitment, his exceptional work and his lasting influence – and wish him all the best for the future,” Källenius said.
Wagener’s time with the company officially ends Jan. 31 in what the company has called a mutual agreement.
More Industry

Toyota Financial Services Adds to HQ
The subsidiary says the new Texas facility is designed to foster collaboration and innovation with the aim of future growth.
Read More →
Four-Figure Loan Payments on the Rise
A LendingTree analysis found that location, age and credit score play a role in the rising amount of auto loan borrowers who make monthly payments of $1,000 or more.
Read More →
Dealer Debrief: New-Vehicle Sales Update
In this week's debrief, host Lauren Lawrence discusses the state of new-vehicle sales.
Read More →
Color Your Ride
The first vehicles by startup automaker Slate will come with the option of a medley of wraps in five colors familiar from your childhood.
Read More →
China Leads Global EV Sales
Globally, electric-vehicle sales are continuing their upward trajectory, buoyed by Chinese exports, as the North American region continues to lag behind.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Optimized Charging Could Reduce Costs
According to an Alliance for Automotive Innovation analysis, optimized EV charging could cut costs for drivers and improve grid infrastructure - potential adoption incentives.
Read More →
June Automotive Boon?
A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.
Read More →
Safety Improvements Save Lives
Over the past 30 years, automakers have made many safety tweaks to their vehicles. An insurance industry testing group says that's largely thanks to its crash-worthiness program and that prevented fatalities are the clear result.
Read More →
Indiana Dealership Changes Hands
The Chicago-area CDJR store has been in business for nearly 70 years and is now part of a fast-growing automotive group spread across six states.
Read More →
