'Using Technology to Increase Profits Through the Service Lane'
helps dealers create money-making plan despite industry challenges

LAS VEGAS--MPi, a leading provider of revenue and retention solutions for automotive dealership service departments, today announced the release of a new e-book for retailers and fixed ops directors, “Using Technology to increase Profits through the Service Lane.”

“How auto dealer service departments will remain profitable and viable contributors to the business with fewer units in operation, longer maintenance intervals and higher vehicle quality is a challenge. The subsequent reduction in vehicle volumes means that every visit, no matter how small, needs to be viewed as a vital opportunity,” said Rich Holland, MPi president. “The ideas discussed in ‘Using Technology to Increase Profits through the Service Lane’ are shared to help auto dealer service departments create a plan for profitability despite today’s challenges in automotive services and repairs.”

Many service directors are leveraging technology to be more efficient and profitable. Technology in the service lane helps dealerships:

• Inspect every vehicle thoroughly to boost per-repair-order parts and labor profitability.

• Hone customer-engagement processes to improve customer retention.

• Conquest the service business from customers’ families and friends.

Capitalizing on technology greatly increases service department productivity and workflow and has helped dealerships:

• Increase annual service revenues 21 percent and more.

• Boost revenue per repair order $55 and higher.

• Double the volume of vehicles serviced.

• Increase fixed absorption rates 20 percent and more.

These results and more are discussed in “Using Technology to Increase Profits through the Service Lane.” which can be downloaded for free at http://tinyurl.com/serviceEbook.

The eBook will also be available at MPi’s Booth No. 425 at the 13th Digital Dealer Conference and Exposition. Holland will also discuss many ideas covered in the eBook in his presentation, “Igniting your Service Department,” at 2:30 p.m., Oct. 23. Click here to watch the video.

About MPi:
Mobile Productivity Inc. (MPi) is a leader in providing dealerships the necessary tools, processes and training to successfully institute a comprehensive, world-class vehicle inspection program in service departments across North America. Our proven and results-riven solution has been helping more than dealerships achieve a 4- or 5-to-1 return on investment, strong profitability and employee accountability since 2003. It is the MPi product mission to provide dealership management actionable control over increasing the revenue contribution from their fixed operations. Coupled with the MPi EDGE software solution, our extensive training and consulting services, and unprecedented reporting capabilities, we are able to help dealers achieve this by enabling them to hold their employees fully accountable for executing thorough vehicle inspections and communicating effectively to your customers. Our program delivers the steps necessary to sell legitimately needed add-on parts and labor to consumers.

Headquartered in Las Vegas, MPi employs more than 150 industry professionals who provide the highest level of delivery of our World Class Inspection program across the United States and Canada. Recognized in 2009 by Inc. 5000 as the 63rd fastest growing software company, MPi has been endorsed by Mercedes-Benz, BMW and Chrysler.

Oct. 22, 2012