Portfolio Earns 10th Straight Top Ranking in Dealers’ Choice Awards
Portfolio’s victory continues a remarkable run for the only reinsurance provider to earn a Dealers’ Choice Award in every year since the program began in 2008.
LAKE FOREST, Calif. — Portfolio has been voted for the 10th consecutive year as a top provider in the Service Contract Reinsurance category of the annual Dealers’ Choice Awards, which are based on a national survey sponsored by Auto Dealer Today and F&I and Showroom magazines.
“Ten years of us ranking at the top says a lot about how dealers regard our programs,” said Brent Griggs, president and CEO. “We are grateful that our clients took the time to vote to demonstrate their high level of satisfaction with Portfolio.”
Chief Sales Officer Dan Haugen added, “I also want to express our thanks to all of our dealers for this vote of confidence in Portfolio. We are focused 100% on our dealers’ need for success in the dealership and the reinsurance company, so it’s rewarding to have their votes for us each year. It means we are doing a good job, but we will never rest on our laurels in this fast-changing industry.
“It’s essential to also thank all of our independent agents, who are the face of Portfolio in the dealerships every week, and our managing directors and reinsurance specialists who support our agents and dealers,” Haugen continued. “Everyone here in the home office recognizes their hard work and dedication in meeting each dealer’s needs is why we are ranked at the top every year.”
The survey was conducted over four weeks during March and April of this year. In an audited process where hundreds of dealer principals and other dealership personnel scored their satisfaction with providers in 34 categories of products and services. Survey respondents are asked to cast votes only for providers with which they have firsthand knowledge and experience.
In addition to identifying their primary providers in each category, respondents must rate their providers in four qualities: (1) the product or service provided; (2) customer support and service; (3) the overall value for dollars spent; and (4) whether the dealer would recommend the provider. The quality of the votes is weighted more heavily than the quantity in order to level the field for smaller providers.
The complete list of winners can be found here. Further coverage will be published in the August 2017 print issue of Auto Dealer Today. Award winners will be honored in September at Industry Summit in Dallas.
Originally posted on F&I and Showroom
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →