auto dealer in black and red logo
MenuMENU
SearchSEARCH

Q2 PRU Averages Eclipse $1,300 for Some Public Groups

Dealer group execs showcase big gains in average PRUs, say they're prepared for whatever action the CFPB takes with respect to dealer participation.

by Staff
July 31, 2013
4 min to read


Executives from some of the industry’s largest public dealer groups said banks are being a little more diligent these days in response to the Consumer Financial Protection Bureau’s activities in the first half of 2013. But based on second-quarter data, the bureau’s review of the indirect financing channel hasn’t slowed gains in F&I performance.

Asbury executives said they believe banks are already preparing for possible restrictions on finance reserve, even the possible elimination of policies that allow dealers to mark up interest rates on finance contracts. But they also noted having very little transparency as to the CFPB’s regulatory agenda.

“It does feel like the banks are a little more diligent. We’re seeing some preparation that’s already happened,” said Craig Monaghan, Asbury’s president and CEO. “You may see a bank offer a rate on a transaction and say, ‘I’m going to cap the spread, here’s the rate we’re going to offer and you can take the cap. And in some cases, those caps will be tighter than our caps.”

In the second quarter, Asbury’s average F&I profit per vehicle retailed (PVR) jumped $113 from the year-ago quarter to $1,306. Additionally, the group’s F&I operations represented 23.6 percent of total gross profit, which was up 16 percent for all of Asbury’s business lines.

Asbury’s F&I revenues increased 27 percent from the year-ago quarter to $52.4 million, accounting for 3.9 percent of total revenues, which totaled $1.3 billion.

AutoNation also reported big gains in PVR, with the group’s F&I operations recording a $1,381 per vehicle average, up $99 from a year ago. Total F&I gross profit was $169 million, up $24 million from a year ago

Company officials attributed F&I’s record performance to process, training and rigorous associate certification. Currently, they added, F&I product sales account for 66 percent of the company’s F&I revenues, which increased 28.8 percent from a year ago to $173.9 million. And they believe those three drivers have the group prepared for whatever decisions the CFPB makes with respect to dealer participation.

“If lenders were to transition to some sort of flat fee, I don’t think it would be much of an issue for the big public companies,” said Mike Jackson, chairman and CEO of AutoNation, adding that the group has employed caps on markups and F&I product pricing for decades. “However, if you’re a retailer where your model is dependent on a wide range of markups, you’re going to struggle.”

Jackson, however, defended the indirect channel, saying dealers often get consumers better rates than they can get on their own. In the second quarter, AutoNation’s finance penetration stood at between 70 to 75 percent, with the group arranging nearly $9 billion in auto loans.

Group 1 Automotive, which reported its quarterly performance today, stated in its investor presentation that the CFPB has yet to find any evidence of discrimination in regards to dealer participation. It also stated that dealer markups represent about $450 of the group’s $1,351 per unit average in the third quarter.

“[The] CFPB agrees dealers should be compensated for processing financing,” read a slide in the group’s investor presentation, which also listed penetration rates for service contracts, GAP, maintenance and paint protection of 40, 24, 9 and 15 percent, respectively. Finance penetration stood at 74 percent.

Lithia also reported its quarterly performance this week. F&I revenue rose 25.9 percent from a year ago to more than $34 million, accounting for 3.4 percent of total revenues. Average F&I PRU increased $37 from a year ago to $1,100. Sonic, which reported its quarterly performance on Tuesday, said F&I revenues were up 8.6 percent.

Asbury’s Monaghan said he wasn’t sure how the CFPB’s regulatory agenda would impact the indirect channel, which he described as becoming more efficient thanks to technologies like e-contracting and lender platforms like those offered by Dealertrack and RouteOne. Whatever the CFPB decides in regards to dealer participation, Monaghan said his operation will be ready.

“Spread and yield is like a balloon in our mind,” he said. “You can push in one place and it’ll expand in another place.”

—     Gregory Arroyo

More Dealer Ops

Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Ad Loading...
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →