auto dealer in black and red logo
MenuMENU
SearchSEARCH

Rapid Recon Marks 10 Years Improving Used Car Profitability

At NADA ’20 this month, Rapid Recon founder and CEO Dennis McGinn will make some substantial announcements.

February 3, 2020
Rapid Recon Marks 10 Years Improving Used Car Profitability

At NADA ’20 this month, Rapid Recon founder and CEO Dennis McGinn will make some substantial announcements.

Image by Alexey Hulsov via Pixabay

2 min to read


PALO ALTO, Calif. – Rapid Recon announced its 10th-anniversary educating auto dealerships on how to apply time-to-line (T2L) speed to sale principles to their used car reconditioning processes to improve vehicle turn and per-vehicle revenue.

Rapid Recon accelerates and streamlines how dealers get used cars sale-ready, reducing T2L from weeks to three to five days. Based on 2019 study, Rapid Recon was shown to reduce T2L by 49% at top Mercedes-Benz dealerships; for BMW dealerships by 47%; for Ford dealerships by 39%; and at Toyota dealerships by 31%.

At NADA ’20 this month, Rapid Recon founder and CEO Dennis McGinn will make some substantial announcements:

  • Vendor Advantage, which extends T2L workflow accountability, communications and cost control functionality to sublets and vendors. It enables dealers to assign work and receive work status notifications from both in-house and vendors including mechanical sublets, body shops, PDR and wheel repair.

  • Live Locate, advanced Bluetooth locator technology for outdoor, indoor and multi-level facilities for auto dealers – and it detects location elevation in multi-story facilities and showrooms. Live Locate solves a challenging annoyance -- “Where are my cars and where are their keys!”

T2L data from six million vehicles and across 40,000 dealership and vendor users validate Rapid Recon T2L’s robust contribution to dealers’ ability to fight margin compression. Rapid Recon is also used across 20,000 mobile and tablet users supported by its robust on-site onboarding and user training and support.

Read: Dealertrack DMS Debuts New Solutions for Dealers

More Dealer Ops

Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
Ad Loading...
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →