Report: Why Dealers Struggle to Convert Leads
FrogData analysts say auto dealers can set more appointments, close more sales, and reduce costs by building a lead follow-up process based on timing by lead source.
A new report finds dealers can convert leads to appointments and sales at a higher rate by correlating source with timing.
Photo courtesy FrogData
SAN FRANCISCO — FrogData announced the release of “The Leads Aren’t Weak: How to Convert More and Pay Less,” a new, free whitepaper for auto dealers.
The report tackles a concern familiar to most dealers: the growing cost of sales leads and the inability to convert them. Analysts found timing is an unheralded but critical factor, noting that the proper moment to attempt conversion varies by source.
“Effecting this change is much easier than most dealers realize, and the results justify the efforts.”
“Too many dealers have fallen into a pattern of spending more to get a higher quantity or quality of leads, all the while neglecting the processes that convert leads into appointments and sales,” said Chris Dulla, vice president of FrogData. “Our findings prove that only by tracking and correctly timing your outreach can you realize any improvement in your conversion ratio.
“However, effecting this change is much easier than most dealers realize, and the results justify the efforts,” Dulla added.
To download a copy of “The Leads Aren’t Weak” for no charge, click here.
More Dealer Ops
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →