SAN FRANCISCO, Calif. — Retail automotive data analytics vendor FrogData announced the release of FrogDMS, a new platform designed to provide comprehensive, actionable reporting at an affordable monthly cost of $599.

FrogDMS is the newest addition to the FrogData Analytics Suite and one executives said was developed in response to demand from dealers for a simple, comprehensive reporting platform to help make sense of their DMS data.

FrogDMS delivers reporting for all areas of dealership operations including, including accounting, variable ops, fixed ops, and F&I, producing a total of more than 400 reports. FrogDMS users also will be offered a free upgrade to FrogPlus, which adds sources such as CRM, service systems, and Google Analytics, all according to the announcement.

“We have introduced FrogDMS at a price point that brings data-driven decision making to every dealer; helping them improve efficiency and profitability across the board,” said Tej Soni, CEO of FrogData. “It is simple, easy to use, and most importantly more robust and affordable than any other reporting tool currently on the market. We are extremely pleased with the incredible response we’ve already received from the dealer community.”