Program

Honda & Acura Dealerships Can Provide Internet Car Buyers  with Fast Multi-vehicle Response

Regardless of Lead Source

ResponseLogix, Inc., the leading provider of automotive digital response management software for internet leads, today announced that its software solution suite has been certified through American Honda Motors Co. Inc.’s lead manager certification program. Honda and Acura dealerships can now deliver a complete, relevant, personalized quote response within 10 minutes of internet lead receipt regardless of lead source.

“Now we can greatly improve our Honda dealership’s internet response time and offer our customers a much better experience,” said Jack Ryan, operations director for Sloan Automotive Group, who uses the ResponseLogix solution suite at three of his dealerships. “As a result of implementing ResponseLogix at our other franchises, we experienced higher closing percentages and increased our gross profits in both our new and pre-owned departments.”

Having been certified, Honda and Acura dealers using ResponseLogix are now able to execute multi-vehicle price quotes within 10 minutes for their Honda/Acura OEM leads.

“We’re delighted that Honda and Acura dealers can now fully utilize our solution to engage their customers early in the car buying process and more effectively propel them toward purchase,” said Tom Mohr, CEO of ResponseLogix.  “And if the customer doesn’t buy right away, we can now continue to nurture the prospect with   best practice email marketing follow-up so as to bring a stale lead back to life.”

“Our entire process can be streamlined now that Honda has certified ResponseLogix,” said Kenneth Gray, general manager at Bobby Rahal Honda.  “Last weekend our dealership email system went down and we couldn’t respond to our leads from Honda.  If our email system goes down again we are confident that ResponseLogix will instantaneously execute multi-vehicle price quotes back to all of our customers.”

ResponseLogix started in a car dealership.  By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.

About ResponseLogix, Inc.

ResponseLogix is a pioneer in the emerging category of Digital Response Management (DRM), leading the industry with a marketing solution suite that enables dealers to maximize sales from internet leads.  ResponseLogix helps dealers solve the top three challenges facing their internet sales departments: the speed and quality of the initial response to internet leads, the impact and consistency of ongoing follow-up, and the effectiveness of the internet team’s live communication with the customer.  No other solution provides dealers with a proven, robust marketing solution that delivers such significant increases in the conversion of internet leads to sales.

ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels them toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time.  SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away.  SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments.  ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti, Hyundai and Kia dealers across the US.  Additional OEM’s will be supported soon.  Additional information is available at http://www.responselogix.com/.

3/22/10