NEW YORK — Digital marketing expert and Auto Dealer Today contributor Rico Glover has agreed to speak at Google NYC on March 1, 2017.

Glover and his digital marketing team from Bryan Honda in Fayetteville, N.C., where Glover serves as chief digital officer and head of digital strategy, will offer a special presentation on driving organic leads to dealership websites.

As chronicled in his 2015 dealer profile, Glover was hired by Bryan Honda’s general manager, Tim Roussell, to turn the small-market store into an internet sales machine.

“The automotive industry is changing quickly,” Glover said. “Less than five years ago, I was forced by a dealership where I worked to stop all my personal digital marketing because they felt it competed against the dealerships. Now, Facebook, LinkedIn, and Twitter are key referral sites in my Google Analytics sending traffic to our website.”

The March event is presented by Marketing By Click.