RockED has partnered with Vincue to launch an Inventory Management Industry Certification, providing dealership teams and operators a vendor-agnostic playbook for maximizing profitability and efficiency across the vehicle life cycle.  

The certification will be delivered through the RockED application, making it accessible to dealership professionals nationwide. Presented by Vincue, the program provides structured training and strategies across the full vehicle buy-sell life cycle, supported by industry data and real-world applications. 

The companies said the offering is designed to address a lack of standardized and modern thought leadership in vehicle life cycle management across the automotive retail industry. Dealership teams often learn planning, acquisition, pricing and merchandising through fragmented, on-the-job experience, leading to inconsistent processes across roles and locations.  

As inventory decisions become more data-driven, the gap between high-performing and underperforming dealerships continues to grow. The certification is intended to help even the playing field by offering industry standards and best practices to anyone willing to learn them.  

“The best practices behind great inventory performance shouldn’t be kept inside a handful of top dealerships,” said Vincue Chief Marketing Officer Michael Hopkins. “This certification helps make the standards used by elite operators accessible to the entire industry, because when more dealers get better, the industry gets stronger.” 

The certification is structured around learning journeys: inventory planning, acquisition, management and sales. The companies said it provides dealership professionals with a consistent framework for making data-informed decisions across each stage of the inventory process, with the goal of maximizing profitability and efficiency at every step.

Upon completion of the certification, participants receive recognition confirming their understanding of inventory-management principles. Updates to the certification will be provided annually by Vincue and RockED to help dealers stay on top of trends and the data. 

“Inventory management is an important area of dealership operations that often varies across dealerships,” said RockED co-founder and CEO Matthias Stoever. “By completing this certification, teams gain a consistent foundation and the confidence to make better, more informed decisions.” 

The partnership reflects a continued and shared commitment by RockED and Vincue to deliver standardized, brand-agnostic education for inventory lifecycle management across the automotive retail industry. 

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