auto dealer in black and red logo
MenuMENU
SearchSEARCH

SAAR Dips to 16.6M in Watershed Sales Report

July deliveries increased 1.3% in the first monthly U.S. new-vehicle sales report to include none of the Detroit 3 automakers, but the seasonally adjusted annualized rate fell below 17 million for the fourth time this year.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
August 2, 2019
SAAR Dips to 16.6M in Watershed Sales Report

Mini was one of only three manufacturers to record a year-over-year decrease in the latest U.S. new-vehicle sales report, delivering fewer than 3,000 units in July for a 34.2% decline. Each of the Detroit 3 factories declined to report monthly sales for the first time.

Photo courtesy Mini USA

3 min to read


(Bobit) — The seasonally adjusted annualized rate of U.S. new-vehicle sales fell below 17 million for the fourth month of the year so far in July, registering at 16.6 million after climbing to 17.29 million in June.

The July sales figures, based on data compiled by Automotive News, show deliveries increased 1.3% nationwide compared with the same month a year ago. But it is the first such report that excludes the Detroit 3 entirely, with Ford and Fiat Chrysler following General Motors’ example by switching to quarterly releases.

“The absence of companies representing 45% of U.S. sales will undercut the value of the monthly data as a barometer of the industry’s health,” AN’s David Phillips wrote.

Among mass-market manufacturers, Hyundai set the pace with a 12% year-over-year improvement, completing a 12-month run of monthly sales increases. Subaru extended its own streak to 92 months, growing sales by 7.9% in July. They were followed in the winners’ column by Toyota (3.6%), Volkswagen (2.2%), Honda (1.9%), and Kia (0.6%).

Each of the major highline marques showed improvement as well, led by Genesis (158%), Porsche (23%), and Jaguar (7.4%). Modest gains were reported by BMW (4.7%), Land Rover (4%), Volvo (2%), and Audi (0.8%).

Another source, Inside EVs, estimated U.S. Tesla sales totaled 15,650 units in July, which would be a 30.4% improvement from June.

Factories seeing declines included Mini (-34%), Mitsubishi (-13%), and Nissan (-9.1%). Nissan has ratcheted down incentives for buyers while remaining highly aggressive on lease deals.

In a statement, Cox Automotive’s chief economist, Charlie Chesbrough, said the report reflected the firm’s own forecasts.

“Clearly, the market remains on solid ground and buyers are still in the new-car market even with higher prices,” Chesbrough wrote. “Strong sales of some small cars may suggest that affordability shoppers have not entirely abandoned the new-vehicle market. Given the strength of used-vehicle prices, and supply constraints limiting selection, more interest in lower-priced new vehicles is not surprising.”

Autotrader’s Michelle Krebs concurred, noting surging interest in small cars on dealer sites. “That suggests some consumers are looking for affordability and finding it in small cars, a market largely abandoned by Detroit’s automakers. As a result, sales for the two best-selling compact — Toyota Corolla and Honda Civic — were up double digits in July (15% for Corolla and 11% for Civic) to about 30,000 units each.”

Conversely, the gains enjoyed by Honda, Hyundai, and Subaru are largely credited to larger vehicles, noted Stephanie Brinley of IHS Markit.

“Mercedes-Benz and BMW are also seeing sales improve from updated or all-new utility vehicles,” said Brinley, IHS’s principal automotive analyst. “Many of these, like the Hyundai Palisade, Honda Passport, and BMW X7, put the brands in new segments with a product that enables them to counter the slowdown in their more traditional sedan lineups.”

Industrywide, J.D. Power estimates per-unit incentive spending grew 5.8% to $4,074 month-over-month. ALG analysts say average incentives declined by 2.6% to $3,671, with Kia (-17.8%), Toyota (-9.3%), Subaru (-9.1%) among the chief culprits.

Edmunds reports the average interest rate for a new-vehicle loan fell to 5.8% in July, a new low for 2019, with 35% of all new-car buyers securing a sub-4% interest rate, up from 31% in June.

To read the full Automotive News report, click here.

More Dealer Ops

Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Ad Loading...
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →